What you will own

• Lead and scale an international marketing organization of ~150 FTE across multiple markets and senior leadership layers

• Own and optimize a yearly marketing budget of €200M+ with direct accountability for growth, marketing efficiency, customer acquisition economics, and measurable business impact

• Drive an integrated marketing strategy across brand and performance marketing, balancing long-term brand equity with commercial activation and revenue growth

• Build a high-performance organization focused on accountability, operational excellence, talent development, and execution quality

• Establish AI, automation, experimentation, and data as core enablers of marketing effectiveness and scalable decision-making

• Partner closely with Product, Tech, Finance, and Sales leadership and report directly to the Group CEO

What we are looking for

• Proven experience leading large-scale international marketing organizations with significant budget responsibility (€200M+)

• Strong track record of delivering measurable commercial outcomes in high-growth, performance-oriented environments

• Deep expertise across both brand and performance marketing, with the ability to connect strategic positioning with acquisition efficiency and revenue impact

• Highly analytical and commercially driven mindset with strong understanding of modern marketing technology, data infrastructure, AI-enabled workflows, and experimentation frameworks

• Experienced leader of senior management teams with strong operational rigor and execution focus

• Excellent stakeholder management and communication skills at executive level

• Business-fluent English, written and spoken

How we work

• Customers First. We obsess over customer needs and build for real, measurable value.

• Own It. We take responsibility, act early, and move without waiting for perfect conditions.

• Focus on Results. Speed and impact beat polish. Strong execution beats perfection.

• Team Up. We share openly, build trust, and hold each other to a high standard.

• Think Big. We challenge the status quo and pursue goals that change how cars are bought and sold in Europe.

• Stay Curious. We question assumptions and use curiosity as a strategic tool.

• Improve Constantly. We treat feedback as fuel and turn insight into action.