Integrate is a marketing technology provider of Demand Orchestration Software, enabling marketers to automate top-of-funnel demand marketing efforts, enabling marketers to: • Engage potential prospects wherever they go for information, without relying solely on unsolicited inbound inquiries • More efficiently manage relationships with lead- and prospect-data sources and channels from contract to ongoing fulfillment • Effectively manage, track and optimize top-funnel demand generation campaigns for predictable demand generation outcomes • Generate leads at both the contact and account levels using advanced tools and targeting (target account lists, predictive models, activity segments, data, lead scores, etc.) • Automate lead data processing, validation and enhancement to ensure quality and marketability • Ensure that leads are efficiently processed and integrated into marketing automation and CRM • Integrate prospect- and top-funnel channels and data from ongoing sources and channels to track and optimize top-funnel demand generation for predictable contract and outcomes • Work more effectively with top-funnel data sources to
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