Principal Product Marketing Manager, EMEA

1Password is growing faster than ever. We’ve surpassed $400M in ARR and we’re continuing to accelerate, earning a spot on the Forbes Cloud 100 for four years in a row and teaming up with iconic partners like Oracle Red Bull Racing and the Utah Mammoth.

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 180,000 businesses, from Fortune 100 leaders to the world’s most innovative AI companies, trust 1Password to help their teams securely adopt the SaaS and AI tools they need to do their best work.

If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

1Password is seeking a seasoned Principal Product Marketing Manager with deep cybersecurity expertise and strong regional market knowledge to lead product marketing strategy for the EMEA region. This individual will be a key partner in accelerating growth across the EMEA market by adapting global product narratives, influencing go-to-market strategies, and deeply understanding regional customer needs.

This role sits at the intersection of product, marketing, sales, and regional leadership. Reporting to the Vice President of Product Marketing, you will help shape the local strategy for 1Password’s identity, authentication, and Extended Access Management (XAM) offerings, including our Enterprise Password Manager (EPM), identity-based access tools, and developer security products.

You will be a market-maker and regional voice, influencing product direction with customer insights, ensuring alignment with local sales goals, and driving regional product messaging, launches, and enablement across enterprise, developer, and consumer audiences.

This position is remote (UK preferred but open to candidates located in the EMEA region).

What we're looking for:

• Bachelor's or Master’s degree in Marketing, Business, or a related technical field.

• Product marketing or cybersecurity certifications (e.g., Pragmatic Institute, PMA, Security+, Zero Trust frameworks).

• Experience working at cybersecurity vendors in identity, PAM, passwordless, or endpoint security spaces.

Experience & Expertise

• 8+ years of B2B SaaS product marketing experience, with at least 5 years in cybersecurity.

• Proven track record driving go-to-market success in EMEA across multiple countries and languages.

• Deep understanding of identity and access security (IAM, SSO, authentication, MFA, zero trust, etc.).

• Demonstrated success supporting enterprise security solutions with complex buying cycles.
  

Strategic & Cross-Functional Leadership

• Experience influencing product direction and go-to-market plans using customer and market insights.

• Ability to drive alignment across global and regional stakeholders in product, marketing, sales, and customer success.

• Skilled in leading cross-functional teams and managing projects in a high-growth, remote-first environment.
  

Communication & Storytelling

• Strong written and verbal communication skills with the ability to translate technical details into compelling customer narratives.

• Fluent in English; additional European language(s) a plus (e.g., German, French, Dutch).

What you can expect:

• Regional Impact: Influence how organizations across EMEA adopt identity and authentication security.

• Global Collaboration: Work with a passionate, cross-functional team to shape the future of XAM globally.

• Growth Opportunity: Lead strategic product marketing initiatives in one of the fastest-growing regions for 1Password.

• Remote Flexibility: Be part of a people-first company that values work-life balance, inclusivity, and trust.

Regional Strategy & Leadership

• Develop and own the EMEA-specific product marketing strategy to support regional sales targets and drive local adoption of 1Password’s XAM solutions.

• Serve as a subject matter expert on cybersecurity trends, buyer behavior, and regulatory dynamics across key markets in EMEA (e.g., UK, Germany, France, Nordics, Middle East).

• Align closely with regional sales, partnerships, customer success, and field marketing teams to ensure cohesive messaging and go-to-market execution.
  

Go-to-Market & Launch Execution

• Lead regional product launches and growth initiatives by tailoring global campaigns and messaging to local market needs.

• Support packaging, pricing, and positioning strategies for EMEA audiences, including translation and cultural adaptation.
  

Customer & Competitive Insights

• Lead regional customer research, win/loss analysis, and segmentation to inform roadmap, marketing, and sales priorities.

• Monitor competitive landscape in EMEA, helping differentiate 1Password across a variety of industry verticals and customer profiles.
  

Messaging & Enablement

• Develop clear and compelling narratives that position 1Password’s identity and access solutions against legacy IAM systems and emerging authentication models.

• Enable EMEA sales and channel teams with localized training, assets, objection handling, and customer success stories.
  

Thought Leadership & Advocacy

• Represent 1Password as a regional product expert and thought leader at webinars, conferences, analyst briefings, and customer advisory boards.

• Build relationships with key influencers, customers, and partners across the EMEA cybersecurity ecosystem.

Our culture
At 1Password, we prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first.

You’ll be part of a team that challenges the status quo, and is excited to experiment and iterate in search of the best solution. That said, 1Password is not for everyone. Our work is demanding, we strive for excellence, and the pace is fast. We need people who are keen to take on challenging problems, who seek feedback to grow, and who are driven to make an impact. If you're looking for a place where you can settle into a comfortable routine, this might not be the right fit for you. We’re looking for individuals who are proven experts in their fields, as well as those who are highly adaptable, can thrive in ambiguity and through change, are curious, and above all deliver results.

We are committed to leveraging cutting-edge technology—including AI—to achieve our mission. We also understand that thinking critically about AI in its current forms will help us create better solutions for our customers and ourselves with its future forms, which will help us continue to close the gap between security and privacy and achieve our mission. We want team members at all levels to take the approach of actively learning AI best practices, identifying opportunities to apply AI in meaningful ways, and driving innovative solutions in their daily work. Embracing the future of AI isn't just encouraged at 1Password—it's an essential part of how we will be successful at 1Password.

Our approach to remote work
We believe in the power of remote work, but recognize that in-person connection is important to help us achieve our mission. While we are a remote-first company, travel for in-person engagement is a part of almost all roles, and we require our employees to be ready and willing to take part. Frequency will depend on role and responsibilities, and may include, but is not limited to: annual department-wide offsites, team meetings, and customer/industry events.

What we offer
We believe in working hard, and rewarding that hard work through our benefits. While not an exhaustive list, here is a glance at what we currently offer:

Health and wellbeing
👶 Maternity and parental leave top-up programs
🩺 Competitive health benefits
🏝 Generous PTO policy

Growth and future
📈 RSU program for most employees
💸 Retirement matching program
🔑 Free 1Password account

Community
🤝 Paid volunteer days
🏆 Peer-to-peer recognition through Bonusly
🌎 Remote-first work environment
*Some roles in our GTM team are currently being hired for in-person hybrid work in Toronto and Austin. These roles will specify on the posting.

You belong here.

1Password is proud to be an equal opportunity employer. We are committed to fostering an inclusive, diverse and equitable workplace that is built on trust, support and respect. We welcome all individuals and do not discriminate on the basis of gender identity and expression, race, ethnicity, disability, sexual orientation, colour, religion, creed, gender, national origin, age, marital status, pregnancy, sex, citizenship, education, languages spoken or veteran status. Be yourself, find your people and share the things you love.

Accommodation is available upon request at any point during our recruitment process. If you require an accommodation, please speak to your talent acquisition partner or email us at [email protected] and we’ll work to meet your needs.

Remote work is a part of our DNA. Given that our company was founded remotely in 2005, we can safely say we're experts at building remote culture. That said, remote work at 1Password does mean working from your home country. If you've got questions or concerns about this, your talent partner would be happy to address them with you.

Successful applicants will be required to complete a background check that may consist of prior employment verification, reference checks, education confirmation, criminal background, publicly available social media, credit history, or other information, as permitted by local law.

This posting is for an existing vacancy.

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