Vice President, Engineering

About the Job:

The VP of Engineering – Senior Living provides strategic leadership and operational oversight across A Place for Mom’s Senior Living engineering organization. This includes Sales Tech, Web, CRM/Salesforce, and Quality Assurance teams responsible for building, maintaining, and scaling the platforms that enable our advisors and marketing teams to connect families with senior living communities.

This role is responsible for the executional success of engineering delivery across the Senior Living domain — ensuring work is well-planned, properly resourced, and consistently delivered with quality and predictability. The VP will partner closely with Product Management, Technical Program Management (TPM), and executive-level business stakeholders to align on priorities, outcomes, and timelines, while ensuring the engineering teams execute effectively and efficiently. This position reports to the Chief Product & Technology Officer (CPTO).

Who you are:

The VP Engineering will be an experienced and pragmatic technology and product leader who thrives in structured, delivery-focused environments. You excel at translating business requirements into clear plans of action, orchestrating multiple teams and stakeholders to deliver results on time and with quality. You are driven by executional excellence and organizational alignment. You bring a disciplined, methodical approach to turning stakeholder objectives into measurable outcomes. You are comfortable navigating complex priorities, managing dependencies, and ensuring clarity and accountability across cross-functional teams.

You are an empathetic, detail-oriented leader who values partnership and clear communication, ensuring that stakeholders feel heard and informed throughout the delivery process. You excel at building trusted partnerships across engineering, product, and stakeholders of key business functions, aligning technical development with company priorities. As a culture builder, you empower leaders and engineers to take ownership and grow, fostering an inclusive environment where collaboration can thrive.

What you will do:

Leadership & Execution:

• Lead and mentor the Senior Living engineering organization (Sales Tech, Web, CRM/Salesforce, QA), fostering a culture of collaboration, ownership, and delivery excellence.

• Translate stakeholder-driven initiatives into actionable engineering plans and ensure consistent, predictable execution across teams.

• Establish and maintain clear delivery frameworks, planning cadences, and communication rhythms across the engineering organization.

• Ensure teams have the structure, tools, and support needed to deliver on roadmap commitments with high quality and reliability.

• Define and monitor key engineering metrics related to delivery performance, system stability, and operational efficiency.

• Oversee a cross-functional Salesforce engineering team that supports multiple product domains, ensuring alignment of priorities, resource planning, and technical execution across the Senior Living and other engineering organizations.

• Lead a centralized QA organization, including a QA Manager, responsible for defining and promoting quality assurance best practices, optimizing QA resourcing across multiple engineering orgs, and advancing AI-enabled testing tools and validation processes to improve speed and accuracy without compromising release quality.

Cross-Functional Collaboration:

• Partner closely with Product and TPM peers to align business priorities, refine requirements, and develop realistic delivery plans.

• Collaborate with stakeholders across Sales, Marketing, Operations, and Data to ensure technology solutions meet business outcomes.

• Serve as a key liaison between engineering and non-technical stakeholders, ensuring clear communication of scope, timelines, risks, and tradeoffs.

• Contribute to cross-functional planning and prioritization processes, ensuring engineering capacity is allocated effectively across initiatives

Operational & Technical Oversight

• Oversee day-to-day technical execution and operational performance for Senior Living platforms, including CRM-integrated systems, lead management tools, and marketing web properties.

• Drive accountability for technical quality, security, scalability, and maintainability within the engineering organization.

• Partner with architecture and infrastructure teams to align on shared patterns, frameworks, and standards.

• Champion disciplined use of AI-assisted development tools to improve velocity, ensuring results are validated and quality remains uncompromised.

People & Culture

• Lead and develop a team of Engineering Directors and Senior Managers, fostering professional growth, accountability, and engagement.

• Build a culture of clarity, ownership, and continuous improvement focused on measurable outcomes.

• Partner with People and Talent teams to recruit, retain, and develop top engineering talent.

Required Skills:

• Bachelor’s Degree in Computer Science, Engineering, or equivalent experience.

• 10+ years of engineering leadership experience, including managing other engineering leaders across multiple teams or domains.

• Proven ability to lead large, distributed engineering teams through structured, stakeholder-defined delivery initiatives.

• Demonstrated ability to present and communicate complex ideas in a clear, concise manner to executive leadership and effectively convert their guidance into concrete, actionable steps for cross-functional teams.

• Strong operational and organizational skills — excels in roadmap execution, capacity planning, and delivery tracking.

• Experience leading or partnering with cross-functional development teams, ensuring architectural alignment, data consistency, and integration across multiple product domains.

• Demonstrated success managing or guiding centralized Quality Assurance (QA) functions, including implementing testing frameworks, AI-assisted QA tooling, and shared resourcing strategies across multiple engineering organizations.

• Experience with modern web technologies (React, Next.js, JavaScript/TypeScript), API-driven architectures, and cloud environments (AWS preferred).

• Familiarity with CRM platforms (Salesforce experience strongly preferred) and integrations supporting sales and marketing operations.

• Strong communication and collaboration skills; able to partner effectively with Product and TPM peers and build trust across business and technical audiences.

• Experience in delivery-focused environments where success is measured by predictable outcomes, quality, and business impact.

• Understanding of agile delivery principles, software lifecycle management, and engineering metrics.

• Experience leading remote or distributed teams with empathy and clarity.

• Proven ability to scale engineering and operational practices that balance speed with

Compensation

• Base Salary: $250k - $275k

• Bonus based on annual earnings - 40%

• Benefits:

  • 401(k) plus match

  • Dental Insurance

  • Health Insurance

  • Vision Insurance

  • Paid Time Off

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About A Place for Mom

A Place for Mom is the leading platform guiding families through every stage of the aging journey. Together, we simplify the senior care search with free, personalized support — connecting caregivers and their loved ones to vetted providers from our network of 15,000+ senior living communities and home care agencies.

Since 2000, our teams have helped millions of families find care that fits their needs. Behind every referral and resource is a shared goal: to help families focus on what matters most — their love for each other.

We’re proud to be a mission-driven company where every role contributes to improving lives. Caring isn’t just a core value — it’s who we are. Whether you’re supporting families directly or driving innovation behind the scenes, your work at A Place for Mom makes a real difference.

Our employees live the company values every day:

• Mission Over Me: We find purpose in helping caregivers and their senior loved ones while approaching our work with empathy.

• Do Hard Things: We are energized by solving challenging problems and see it as an opportunity to grow.

• Drive Outcomes as a Team: We each own the outcome but can only achieve it as a team.

• Win The Right Way: We see organizational integrity as the foundation for how we operate.

• Embrace Change: We innovate and constantly evolve.

Additional Information:

A Place for Mom has recently become aware of the fraudulent use of our name on job postings and via recruiting emails that are illegitimate and not in any way associated with us. APFM will never ask you to provide sensitive personal information as part of the recruiting process, such as your social security number; send you any unsolicited job offers or employment contracts; require any fees, payments, or access to financial accounts; and/or extend an offer without conducting an interview.

If you suspect you are being scammed or have been scammed online, you may report the crime to the Federal Bureau of Investigation and obtain more information regarding online scams at the Federal Trade Commission.

All your information will be kept confidential according to EEO guidelines.

A Place for Mom uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.