Senior Host Communications Strategy Lead

The Community You Will Join:

Airbnb creates opportunities for millions of hosts to build a business, develop connections with guests and hosts, and positively impact local communities. The strength of the global host community sets Airbnb apart. We keep hosts at the center of everything we do. The Airbnb Community team treats hosts as partners by fostering connection, supporting their development and success, and incorporating their feedback in our product and policies.

The Difference You Will Make:

The Senior Host Communications Strategy Lead will drive communications and go-to-market strategies for global host-facing campaigns. This role will be responsible for partnering with key product, policy, platform, customer service (CS), and regional teams to oversee communications and campaigns targeted at Airbnb’s community of hosts worldwide. The role will serve as a champion for the host perspective inside Airbnb and will help internal teams effectively message new product features and policy decisions to our host audience.

The ideal candidate will have a blend of strategic communications and marketing backgrounds, as well as experience collaborating with both technical and creative teams. We are looking for a fantastic writer with a sharp eye for messaging and positioning, as well as a deep understanding of email marketing, social, and in-product channels. They will bring a tremendous passion for Airbnb’s mission, empathy and understanding of our community, and a go-getter approach.

This role will bring together traditional product marketing and communications skills to drive adoption for key products and features, foster host success, and engender trust in Airbnb as hosts’ platform of choice.

A Typical Day:

• Own positioning and launch communications plans for new features, products and corporate/community updates.
• Establish engagement and business goals for key announcements and campaigns. Work with analysts and data scientists to develop KPI and measurement frameworks.
• Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution (including writing, creative, etc).
• Identify key audiences and segments to focus on, and build plans that support these goals.
• Work in partnership with owned one-way and two-way channel owners (in-product, email, Resource Center, Community Support) to define editorial approach and messaging, then manage campaign-related feedback to the business to inform decision making
• Develop proactive and reactive communications plans
• Work with channel owners to report out on key reach and engagement metrics as well as relevant business metrics. Partner with the ops team to manage & distribute sentiment dashboards, both announcement-specific and ongoing.
• Champion the community and user in all decisions
• Oversee creative collaboration between product design, content strategy, community and marketing teams
• Serve as both an individual contributor and a cross functional leader

Your Expertise:

• 12+ years experience in marketing or communications, at a world class tech company or startup. Experience in platform or community-driven businesses is a plus
• Best-in-class verbal and written communicator. Strong writing background and editorial acumen a must
• Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives
• Ability to lead and drive initiatives across a matrixed organization, solve problems and influence cross-functional teams
• Experience managing through cross-functional teams
• Versed in product strategy, design and development principles and processes
• Managed creative agencies and led creative production
• Conducted, synthesized and applied user insights, research and testing to marketing strategy
• Passion for Airbnb. Airbnb host preferred.

Your Location:

This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [email protected]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.