About Alpine
Alpine Home Air is one of the largest direct-to-consumer HVAC companies in the U.S., with 20+ years of operational excellence and a highly sophisticated technical backend. We are now undertaking a complete transformation of our front-end experience, including a full website redesign, a next-generation System Selector tool, and a content-driven buyer education platform.
We are looking for a Senior UX/UI Designer who can translate complex buyer journeys into elegant, high-converting digital experiences.
What You Will Do
- Lead UX strategy, visual design, and interface systems across the entire Alpine website
- Design high-conversion landing pages for 100+ HVAC buyer intents
- Create the full UI and UX flow for our new System Selector tool (interactive guided buying experience)
- Build the Alpine design system (typography, components, responsive structure)
- Redesign mobile-first user journeys with clarity, trust, and calmness
- Collaborate closely with engineering, product, and leadership to deliver pixel-perfect implementation
- Contribute to brand identity refresh and visual storytelling across the site
What You Bring
- 5+ years of experience designing complex consumer-facing products or e-commerce experiences
- A portfolio showing elegant UX systems, clean visual design, and conversion-focused thinking
- Ability to simplify complex decision flows into intuitive user journeys
- Strong visual taste and attention to detail
- Experience working directly with developers in a product environment
- Comfort with iterative design, prototyping, and data-informed decisions
Nice-to-Have
- Experience designing guided decision tools or configurators
- Experience in home services, e-commerce, or marketplaces
- Familiarity with CRO principles
Why This Role Matters
Alpine’s next decade depends on transforming our customer-facing experience. Your work will directly reduce customer acquisition costs, increase trust, and shape the company’s front-end identity.
