Copywriter

Job Title: Copywriter

Location: Remote (US and CAN citizens only)

Status: 1 year, FT (maternity leave backfill)

Reports to: Creative Director

Salary range: 75-85k

At Ancient Nutrition, we have a clear goal: harness history’s most powerful superfoods and provide them in forms that are easy to include in a modern lifestyle. We’re passionate about creating products that help fill the gaps in the everyday diet and deliver meaningful results.

But the truth is, who we are goes beyond supplements. We embrace responsibility for our planet, from the soil that grows our food to the air that fills our lungs. That’s why we are leading the revolution of regenerative agriculture on our own farms and farms across the country.

Through partnerships with pioneers like Regenerative Organic Certified®, groundbreaking research with Rodale Institute, and widely-recognized certifications like B Corporation®, we are developing future-focused methods that have a positive impact on the soil and the environment. These methods help reduce atmospheric carbon, minimize waste and protect biodiversity — and they result in ingredients that are richer in essential vitamins, minerals and antioxidants than conventionally farmed food.

We are harnessing the power of incredible superfoods grown through regenerative practices. We are cultivating healthy people and a healthy planet. And, ultimately, we will save the world with superfoods.

What You’ll Be Doing:

• Writing amazing copy that educates, tells stories and persuades our customers and readers to live their healthiest lives
• Responsible for delivery of ecomm sales materials including: promotional email copy, storytelling email copy and effective product and ingredient email copy
• Responsible for development of effective SMS copy that educates, creates urgency and most importantly converts
• Additional responsibilities include Facebook ad copy, and copy for digital creative assets like display ads, videos and product detail pages
• Collaborating cross functionally with Brand, Content, Digital and Consumer Experience teams to gain customer insights and develop support material addressing feedback and questions
• Maintain expert understanding of product features & benefits - including formulation and claims
• Stay up to date with competitors’ products, offers and positioning
• Continual education on conversion copywriting and marketing funnel strategies

Required Qualifications and Skills:

• Bachelor’s degree or equivalent
• 3-5 years direct sales copywriting experience
• Experience developing copy for email and SMS campaigns
• Experience producing copy for digital and print channels
• Outstanding verbal and written communication skills
• Extreme attention to detail
• Creative wordsmith!

Core Attributes:

• You are an idea generator - you bring ideas to the table and can also help amplify your teammates’ ideas.
• You are open to feedback to ensure that creative meets requirements of channel marketing requests.
• You are intellectually curious and are constantly challenging our own best practices (“There’s always a better way” mentality).
• You work well in a team environment.
• You roll up your sleeves and dig in.
• You are flexible. You understand that in a fast growing company things can change last minute.
• You are a proactive self-starter who is eager to play a key role in growing a brand.
• You are organized and detailed.
• You have a can-do attitude and are an avid team player.

Portfolio/Cover Letter:
If you feel this role is meant for you, please send us a portfolio that showcases your work and write us a killer cover letter (no ChatGPT please) telling us why you are the best fit, and why you want to work with us! Both of these are required, and we really do read them!