Company Description:
Anomali is headquartered in Silicon Valley and is the Leading AI-Powered Security Operations Platform that is modernizing security operations. At the center of it is an omnipresent, intelligent, and multilingual Anomali Copilot that automates important tasks and empowers your team to deliver the requisite risk insights to management and the board in seconds. The Anomali Copilot navigates a proprietary cloud-native security data lake that consolidates legacy attempts at visibility and provides first-in-market speed, scale, and performance while reducing the cost of security analytics. Anomali combines ETL, SIEM, XDR, SOAR, and the largest repository of global intelligence in one efficient platform. Protect and drive your business with better productivity and talent retention.
Do more with less. Be Different. Be the Anomali.
Job Description:
Anomali is a revolutionary AI-Powered Security Operations Platform that is seeking a dynamic and experienced Product Marketing Manager. You will play a critical role in driving market awareness, product adoption, and customer engagement. The ideal candidate will possess a deep understanding of the cybersecurity landscape, strong product marketing expertise, a proven ability to translate technical features into compelling value propositions, and the ability to thrive as a self-starter in a fast-paced environment. We are looking for a Security Product Marketing Manager that wants to be different - to be the Anomali.
Hybrid - working onsite at our Redwood City, CA HQ.
Responsibilities:
Market Analysis & Research:
o Conduct market research to understand customer needs, industry trends, and competitive landscape.
o Identify market opportunities and customer segments to drive product positioning and messaging.
Product Positioning & Messaging:
o Develop clear and compelling product positioning, value propositions, and messaging.
o Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content.
Go-to-Market Strategy:
o Develop and execute go-to-market strategies for new product launches and feature releases.
o Collaborate with cross-functional teams, including product management, sales, and sales enablement, to ensure successful product launches.
Sales Enablement:
o Work with Sales Enablement and Product Management to develop and deliver sales training materials, including product demos, competitive analysis, and objection handling guides.
o Support the sales team with tools and resources to enhance their ability to sell effectively.
Demand Generation:
o Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives.
o Develop and manage content for webinars, events, email campaigns, and digital marketing initiatives.
Customer Advocacy:
o Engage with customers to gather feedback, build relationships, and develop case studies and testimonials.
o Act as a voice of the customer within the organization to inform product development and marketing strategies.
Qualifications
o Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus.
o 4+ years of product marketing experience, with experience in the cybersecurity industry.
o In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies, Agentic AI and market trends.
o Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space.
o Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language.
o Strong project management skills with the ability to manage multiple projects simultaneously.
o Experience collaborating with cross-functional teams and driving results in a matrixed environment.
o Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems.
o Experience with cybersecurity frameworks and compliance standards.
o Technical background or understanding of cybersecurity technologies, AI and threat landscapes.
o This is a hybrid position working a hybrid schedule, currently Mon, Tue, Wed onsite in Redwood City and Thu/Fri remote.
o This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in the future, require visa sponsorship to work in the US.
