Location requirements
Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About the Role
Anthropic is seeking an experienced Developer Campaign Marketer to lead marketing efforts for Startups and Claude Code, our command line tool that enables developers to delegate coding tasks directly from their terminal. In this pivotal role, you will develop and execute comprehensive marketing campaigns that drive awareness, adoption, and engagement with Claude Code among startups, developers, technical teams, and engineering organizations.
You will work at the intersection of developer relations, product marketing, and community building, executing on integrated campaigns that bring together compelling technical content and programs that resonate with developers. As a key member of the marketing team, you will be responsible for driving pipeline and active usage of Claude Code by working with Product Marketing to design campaigns that communicate our value propositions through the right channels and create scalable programs that drive measurable growth. The ideal candidate combines technical understanding with strong marketing instincts and can orchestrate campaigns that developers want to engage with.
Responsibilities
Develop and execute comprehensive marketing campaigns for Claude Code to generate pipeline by driving awareness and adoption among startups, developers, technical teams, and engineering organizations
Develop deep understanding of the AI developer and startups audience, including behaviors, communication preferences, and communities, to inform channel strategy and adapt campaign messaging that resonates with how developers discover, evaluate, and adopt AI tools
Partner with Product Marketing to translate product positioning and go-to-market strategy into executable campaign plans for developer audiences
Execute on integrated marketing campaigns by working with centers of excellence across channels including content, media, developer-focused platforms (GitHub, Stack Overflow, Hacker News, Reddit), events, and partnerships
Own campaign performance reporting and optimization iteration; provide feedback loop on campaign performance back to Product Marketing leadership
Partner closely with product marketing and engineering teams to ensure marketing campaign strategies align with product development and user needs
Track and analyze key metrics including Claude Code pipeline in target accounts, developer adoption, engagement, retention, and satisfaction, using data to continuously optimize marketing strategies
Collaborate with the broader marketing team to ensure Claude Code messaging is integrated into Anthropic's overall marketing campaign and serve as execution lead on campaigns focused on our developer and startups audiences
You have:
5+ years of experience in developer or campaign marketing with ownership of pipeline target, technical product marketing or developer relations experience is a plus
Experience building and scaling demand gen programs targeted to developer communities, whether through online platforms, events, or advocacy programs
Deep understanding of developer workflows, tools, and communities
Demonstrated success launching and marketing developer tools, CLI tools, APIs, or infrastructure products
Excellent collaboration skills and experience working cross-functionally with product, engineering, and sales teams
Analytical mindset with experience tracking developer metrics and using data to inform marketing decisions and optimize campaign tactics
Genuine passion for developer experience and a track record of earning trust and credibility in developer communities
Nice to haves:
Experience marketing AI/ML tools or emerging technology categories to technical audiences
Background in software engineering or technical roles with professional coding experience
Experience with open source community building and contribution
Familiarity with command line tools, terminal workflows, and developer productivity tools
Experience in high-growth startup environments or launching new developer products from scratch
The annual compensation range for this role is below. For sales roles, the range provided is the role’s On Target Earnings ("OTE") range, meaning that the range includes both the sales commissions/sales bonuses target and annual base salary for the role. Our total compensation package for full-time employees includes equity and benefits.
Education requirements: We require at least a Bachelor's degree in a related field or equivalent experience.
Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time. However, some roles may require more time in our offices.
Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate. But if we make you an offer, we will make every reasonable effort to get you a visa, and we retain an immigration lawyer to help with this.
We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every single qualification as listed. Research shows that people who identify as being from underrepresented groups are more prone to experiencing imposter syndrome and doubting the strength of their candidacy, so we urge you not to exclude yourself prematurely and to submit an application if you're interested in this work. We think AI systems like the ones we're building have enormous social and ethical implications. We think this makes representation even more important, and we strive to include a range of diverse perspectives on our team.
Your safety matters to us. To protect yourself from potential scams, remember that Anthropic recruiters only contact you from @anthropic.com email addresses. Be cautious of emails from other domains. Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day. If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.
We believe that the highest-impact AI research will be big science. At Anthropic we work as a single cohesive team on just a few large-scale research efforts. And we value impact — advancing our long-term goals of steerable, trustworthy AI — rather than work on smaller and more specific puzzles. We view AI research as an empirical science, which has as much in common with physics and biology as with traditional efforts in computer science. We're an extremely collaborative group, and we host frequent research discussions to ensure that we are pursuing the highest-impact work at any given time. As such, we greatly value communication skills.
The easiest way to understand our research directions is to read our recent research. This research continues many of the directions our team worked on prior to Anthropic, including: GPT-3, Circuit-Based Interpretability, Multimodal Neurons, Scaling Laws, AI & Compute, Concrete Problems in AI Safety, and Learning from Human Preferences.
Anthropic is a public benefit corporation headquartered in San Francisco. We offer competitive compensation and benefits, optional equity donation matching, generous vacation and parental leave, flexible working hours, and a lovely office space in which to collaborate with colleagues. Guidance on Candidates' AI Usage: Learn about our policy for using AI in our application process
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