Location requirements
Astronomer empowers data teams to bring mission-critical software, analytics, and AI to life and is the company behind Astro, the industry-leading unified DataOps platform powered by Apache Airflow®. Astro accelerates building reliable data products that unlock insights, unleash AI value, and powers data-driven applications. Trusted by more than 800 of the world's leading enterprises, Astronomer lets businesses do more with their data. To learn more, visit www.astronomer.io.
As a Field Marketing Manager - East at Astronomer, you will be part of a high-growth tech startup with a collaborative culture. You will report to the Senior Director, Field Marketing, Events, and ABM. You will help own and build field marketing programs for the East region to support our sales teams, drive pipeline and accelerate current opportunities.
You will lead high-impact initiatives that drive revenue, pipeline, and brand awareness for your territory. Your work will encompass everything from large-scale conferences to co-branded partner events, virtual experiences, and tailored activations that showcase Astronomer’s product offerings and further Astronomer as the premiere leader in DataOps.
Leverage regional market knowledge to create regional marketing plans and communicate the plans to sales in a timely manner.
Build and execute marketing programs for the East region that integrate sales and marketing requirements that support pipeline and revenue goals.
Collaborate closely with counterparts on Demand Generation, Marketing Operations, and Sales to execute against regional marketing efforts with clear KPIs, goals, forecasts, workflows, and enablement plans.
Develop and execute demand generation marketing programs including third-party and Astronomer hosted roadshows/tradeshows, in-person and virtual executive experiences, integrated campaigns and more.
Forecast, evaluate, and measure impact of field marketing on sales cycles while analyzing program results, optimizing as needed.
Act as the subject-matter expert, maintain ongoing communications and be the go-to marketing resource with the Sales Leaders, Sales Reps, SDRs, and Regional Partners
Write and deploy targeted emails, social posts and landing pages to drive engagement toward your programs.
Deploy 1:1 ABM activations to complement broader marketing programs, leverage strategic content, expand reach within key accounts, and build champions.
SaaS/tech industry experience with an understanding of B2B marketing.
Ability to work closely with a distributed sales team across multiple geographies.
Strong execution skills around planning, managing, and reporting on multiple events concurrently.
Experience educating, developing, and partnering with stakeholders from the end users to the executive decision makers.
Data driven and ROI-focused approach to program execution and reporting.
~30% travel required
Must be based in New York
Data industry experience with an understanding for B2B marketing.
Experience leveraging tools like Salesforce, Marketo, Goldcast, CVENT/Splash.
The estimated salary for this role ranges from $130,000 - $160,000 based on leveling and geography, along with an equity component and a comprehensive benefits package. This range is merely an estimate; actual compensation may deviate from this range based on skills, experience, and qualifications.
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At Astronomer, we value diversity. We are an equal opportunity employer: we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Astronomer is a data engineering platform that collects, processes and unifies your enterprise data, so you can get straight to analytics, data science and-more importantly-insights. Basically, Astronomer makes it easy to capture data from any source and send it to any location to tee up your organization for insights. Maybe you need to start by seeing all your data in one place. Maybe you're ready to test out predictive analytics or run artificial intelligence. With access to the right insights, every company has the opportunity to do business best. Founded in 2015, we've created a hybrid integration platform that supports cloud and on-premises requirements simultaneously and runs all variations of enterprise ETL workloads. In other words, a unified approach to an integrated landscape, offering both custom and packaged solutions, while leaving total ownership and control of data in your hands. Our Cincinnati-based team comes from a diverse mix of multidisciplinary backgrounds including EY, Oracle, Facebook, the FBI and Dunnhumby and is backed by notable venture investors including 500 Startups, Angelpad and CincyTech. We pride ourselves on the company we keep-and our team members, regardless of their role, are on a mission to deliver an exceptional customer experience.
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