Brand & Community Lead, Pressable

Pressable is a leading managed WordPress hosting platform trusted by agencies, developers, and businesses with demanding performance and support needs. As part of Automattic, we bring deep WordPress roots and technical excellence to every customer experience.

With strong momentum in the mid-market and agency segments, we’re looking for a Brand & Community Lead to define how Pressable shows up in the world → from our visual identity and storytelling to our community presence and activations.

About the Role

This fully remote role is about building brand love and recognition. You’ll own the Pressable brand voice, identity, and narrative across every channel, making sure everything we publish, sponsor, and share feels unmistakably “Pressable.”

You’ll drive awareness, engagement, and advocacy through creative content, community partnerships, and brand activations. That includes our social channels, sponsorships, affiliate and influencer programs, and WordPress community presence—as well as hero content and storytelling that elevate how people perceive our brand.

You’ll collaborate closely with Product Marketing, Demand Gen, and Growth to ensure our brand shows up with consistency and intent. You’ll bring new ideas for how to expand our presence through events, content formats, channels, and partnerships.

This is a high-visibility, cross-functional role for someone who’s equal parts creative and strategic, with the confidence to steward a brand and the curiosity to experiment with new ways of building awareness.

Key Responsibilities

• Brand Strategy & Identity
• Own and evolve Pressable’s brand voice, tone, and visual expression across all touchpoints.
• Ensure consistency and quality across messaging, creative, and customer communications.
• Lead brand storytelling that differentiates Pressable and deepens trust with our audiences.
  
  
• Content & Storytelling
• Oversee creation of hero brand content and customer stories.
• Partner with agencies and freelancers to produce content that elevates our brand and community.
• Use AI tools to accelerate production, repurpose assets, and maintain editorial consistency.
• Support launches and campaigns with compelling creative and storytelling assets.
  
  
• Community & Advocacy
• Own Pressable’s social media presence and grow engagement across all channels.
• Lead our involvement in the WordPress community, including events, sponsorships, and collaborations.
• Support and grow our affiliate and influencer programs with new toolkits and campaigns.
• Develop advocate and ambassador initiatives to turn customers and partners into storytellers.
  
  
• Brand Activations & Events
• Oversee our brand presence at conferences, WordCamps, and sponsorships.
• Create event content, experiences, and campaigns that extend reach before and after each event.
• Collaborate cross-functionally to ensure consistent messaging and creative execution.
  
  
• Measurement & Optimization
• Define and track brand KPIs (awareness, engagement, reach, share of voice, sentiment).
• Evaluate ROI of sponsorships, activations, and campaigns—and refine for impact.
• Partner with Product Marketing, Demand Gen, and Growth to align brand efforts to business goals.

You Might Be a Fit If You

• Have 5–7+ years in brand, content, or community marketing—ideally in B2B SaaS and/or the WordPress community.
• Have owned a brand’s voice and enjoyed translating it across diverse formats and channels.
• Are as comfortable leading creative direction as you are managing execution.
• Have experience building awareness through social, partnerships, and community involvement.
• Understand how to measure brand health and connect awareness to engagement and growth.
• Thrive in fast-moving environments and know how to create leverage through AI and automation.
• Know how to deploy and orchestrate AI agents to extend your reach, automate routine work, and scale creative output.

Bonus Points

• Experience working with agencies, developers, or WordPress professionals.
• Familiarity with the WordPress community and events like WordCamps.
• Background in creative direction or storytelling.
• Experience scaling affiliate or influencer programs.
• Comfortable using AI tools for creative ideation, editing, or workflow automation.

What You’ll Work On Initially

• Refresh Pressable’s brand guidelines (voice, tone, and visuals).
• Relaunch our social media strategy and content cadence.
• Audit and strengthen our WordPress community presence and sponsorships.
• Explore new affiliate and ambassador toolkits to amplify reach.
• Oversee development of new hero content, including brand videos, customer stories, and partner narratives.

Why Join Pressable?

You’ll have the opportunity to shape the future of a growing product with real impact. You’ll work with a small, fast-moving team that values autonomy, clarity, and action → and you’ll do it all within the broader Automattic family.

Salary range: $110,000 to $140,000 USD. Please note that while salary ranges are presented here in USD, we will pay in local currency.

Location: Remote (North America / UK) #LI-Remote

We are searching for high-caliber candidates with the skills and qualities to have a net positive for Automattic. Pay will reflect the potential contribution and the impact you can bring, which may, in some cases, go beyond the range stated for the right candidate.

Perks & Benefits of Joining Pressable!

• Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision).
• Matching 401(k) for US-based staff.
• Life and Disability Insurance for US-based staff (100% Paid Life, & LTD).
• Work from home with home office setup and coworking allowances.
• Open vacation policy (no set number of days per year).
• Hardware and software, books or conferences that promote continued learning.

So, are you ready to embark on this thrilling WordPress adventure? We can’t wait to welcome you to the Pressable team and empower you to make the web a better place. Come join us in crafting an exceptional customer experience and revolutionizing the world of WordPress hosting. Apply now and let’s build something amazing together! #LI-DNI