About the Company:
Our client is a fast-growing tech start-up founded in 2018 that is revolutionizing the way travelers stay connected to the internet abroad. With a diverse team of over 500 professionals globally, they are helping millions of travelers stay connected across more than 180 destinations worldwide.
About the Role:
Own the end-to-end launch and scaling of our client in China: define and execute the go-to-market plan, build the initial local team (starting with 2 direct reports), establish compliant operations, leverage global functional teams (Product, Tech, Legal, Marketing, Finance, Ops) and external partners to reach sustainable growth.
This is an entrepreneurial role: you will be the face of our client in China and accountable for performance, execution quality, and building a long-term market presence using global resources.
This role is ideal for a strategic thinker and strong executor who is excited to build something from scratch and thrive in a fast-paced, entrepreneurial environment.
Key Responsibilities:
- Market Entry and Growth
- Define and continuously refine the China market-entry strategy (segmentation, positioning, channel mix, pricing, and launch phasing) to ensure scalability.
- Own end-to-end GTM execution across acquisition, conversion, retention, and brand—ensuring local relevance (platforms, creators/KOLs, partnerships) and scalable growth.
- Establish a performance cadence: weekly funnel reviews, experiment roadmap, and cross-functional execution with Global teams.
- Develop and execute the China partnerships strategy across distribution, travel ecosystem players, device/retail channels, payments, affiliate/KOL networks, and B2B alliances.
- Operations, Finance & Local Team
- Define and set up local operating rhythm coordinating cross-functional resources globally to deliver locally.
- Manage external China counsel to ensure compliance requirements that impact growth and operations, own the compliance roadmap, proactively track regulatory changes, and align actions with our client's global Legal team.
- Manage external accountants (bookkeeping, tax filings, statutory reporting, payroll coordination) in close alignment with Global Finance, ensuring timely closes, accurate reporting, compliant local processes and controls.
- Manage and hold accountable external partners, including marketing agencies and other third parties as required, ensuring clear objectives, performance tracking, and alignment with business goals.
- Coach, and lead the initial two-person team, with a scaling plan as the business grows. Build a scalable operating model to support sustained growth
- Product Localization
- Build a plan and ensure execution to customize our product to the Chinese users, ensuring local adaptations and scalability (full UX adaptation, language, support flows, purchase journey, local trust signals).
- Advise on China local tech stack and coordinate delivery with Global Tech.
- Own the “China readiness” roadmap and ensure launch quality.
- Business Ownership
- Own the China P&L inputs (budgeting, forecasting, unit economics, and spend governance), ensure reporting and controls, and stay tightly aligned with Global Finance and executive leadership.
- Report progress and trade-offs to the executive steering group; align global teams on priorities and timelines.
