Senior Content Strategist, Global Events

Braze is seeking an experienced Senior Content Strategist, Global Events for our Global Events team.

This is an exciting position, where you will drive the end-to-end content strategy and execution for our flagship events, ensuring every session, speaker, and story connects meaningfully with our audience. You will collaborate closely with cross-functional partners in comms, demand generation, creative, event production, and product marketing to design content experiences that engage customers, inspire prospects, and strengthen our community. Your highest priority will be managing the strategy and content operations for the breakout program at our flagship event, Forge. You will also provide executional support for the content delivery of other Braze-owned events, including our City x City events. This role ensures that what happens on stage, on screen, and in video resonates with the Braze community globally.

​As our ideal candidate​, you have direct experience owning event content programs and strategy within high-growth B2B tech companies. You understand how to tailor content for different audiences​, whether customers, prospects, ​partners, or employees​, and know what it takes to create meaningful, engaging content experiences for each. You take a data-driven approach to content delivery and understand how to execute effectively for both in-person and digital audiences. And you are genuinely kind, compassionate, fun to be around, supportive in stressful circumstances, and you problem-solve with urgency.

What You'll Do

Event Content Strategy & Development

• Develop and implement a global event content strategy and framework, tailored to our audience needs by leveraging data and industry trends
• Collaborate with cross-functional teams to ensure event content aligns with business goals and audience needs
• Design session formats and content tracks that reflect audience careabouts, market trends, and product priorities
• Partner with creative and design teams to ensure content is visually engaging, aligned to brand standards, with event messaging that supports the brand’s strategic narrative

Event Content Operations and Execution

• Plan, organize, and execute content for a variety of events, including company and sales kickoffs, our global series, and the customer flagship event, Forge
• Experience building, writing and creating content
• Own end-to-end content production from strategy development to on-site execution and post-event reporting
• Identify opportunities to repurpose and syndicate event content for ongoing marketing campaigns, digital engagements, and on social channels
• Develop production playbooks, standards, and best practices to ensure consistency across all event formats
• Partner with internal stakeholders and external speakers to shape session content, and maintain brand and messaging consistency
• Lead end-to-end speaker management for breakouts, including sourcing, outreach, briefing, and coordination to ensure a seamless experience for all speakers, both internal and external
• Build and manage the event content management system (e.g. speaker resource center)
• Manage budgets and timelines related to content production, speaker management, and creative development

Measurement & Reporting

• Build a global content measurement framework, enabling global and regional teams to measure the effectiveness of their event content consistently
• Leverage data, analytics and attendee feedback to evaluate session performance and continuously improve our event content strategy
• Own the post-event reporting across for event content, bringing together session data and speaker feedback with survey data

Cross-Functional Collaboration

• Collaborate with internal teams to align event content with broader company goals and product launch roadmap
• Work closely with ​regional, industry and campaign teams to integrate ​flagship event content into broader campaign strategies and follow-up communications
• Foster strong relationships with external partners, sponsors, and agencies

Who You Are

• 5+ years of relevant work experience in event marketing and event production, within high-growth tech
• Strong understanding of content needs across customer, prospect, and employee audiences
• Proven ability to develop and execute complex content programs under tight deadlines
• Excellent storytelling, communication, and project management skills
• Familiarity with speaker sourcing and management
• Excellent time management, resource management, and planning skills
• Strong analytical approach to problem-solving
• Roll up your sleeves and get the job done mentality
• Excellent organizational skills

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $136,000 and $148,750/year with an expected On Target Earnings (OTE) between $160,000 and $175,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.