Senior Social Media Manager at Braze

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.

Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

Reporting to the Vice President of Communications, the Senior Social Media Manager will lead Braze’s global organic social media strategy and execution. This role will own the voice of Braze across LinkedIn, X, Instagram, and emerging platforms, helping to shape how we show up, what we say, and how we engage with our audiences across the customer engagement, tech, and marketing ecosystems.

You’ll craft and amplify stories that celebrate our innovation, spotlight our people and customers, and connect our vibrant brand purpose to the conversations shaping marketing, AI, and technology today. This is both a creative and strategic role, part storyteller, part analyst, and part community builder.

We’re looking for someone who understands how to balance performance with personality, and who can transform data, insights, and cultural trends into scroll-stopping content that deepens connection with our audiences.

RESPONSIBILITIES

Social Media Strategy & Brand Storytelling

Own and evolve the global organic social media strategy to drive brand awareness, engagement, and advocacy across key channels (LinkedIn, X, Instagram, and emerging platforms).
Translate Braze’s corporate narrative and product innovation into compelling, channel-specific stories that humanize the brand and spark conversation.
Create and oversee social-first campaigns that highlight Braze’s leadership in customer engagement, AI, and marketing technology.
Partner closely with Product Marketing, Global Campaigns, Corporate Communications, Brand, and Content to ensure storytelling consistency across every touchpoint.
Develop a strong, distinct, and human brand voice that stands out in the SaaS and tech ecosystem while reflecting Braze’s approachable, trusted, vibrant personality.

Content Creation & Publishing

Plan, produce, and publish high-quality social content, including posts, videos, carousels, motion graphics, and stories, that inform, inspire, and engage.
Collaborate with creative and design teams to develop on-brand visuals and multimedia content.
Manage the content calendar and ensure a steady cadence of brand, product, customer, and cultural storytelling moments.
Partner with the communications team on executive social visibility, supporting thought leadership programs for key leaders and subject matter experts.

Community Building & Engagement

Foster real-time engagement with our audiences (customers, prospects, partners, and advocates) by listening, responding, and joining the conversations that matter.
Develop social listening practices to identify trending topics, brand sentiment, and opportunities for timely brand participation.
Collaborate with Customer Marketing and Events to amplify community programs, customer success stories, and live event moments.

Analytics & Optimization

Use analytics tools to measure performance, identify insights, and optimize strategies for reach, engagement, and impact.
Deliver clear reporting that connects social media results to business outcomes (brand awareness, share of voice, and lead generation).
Stay ahead of platform trends, emerging technologies, and best practices to continually evolve Braze’s social approach.

WHO YOU ARE

6–8 years of experience managing social media for a B2B or SaaS brand, ideally in technology or marketing industries.
A strategic storyteller who understands how to tailor messages for platform, audience, and moment.
Deep familiarity with LinkedIn, X, and Instagram, and experience with emerging or experimental platforms (Threads, YouTube Shorts, TikTok, etc.).
Demonstrated experience running integrated, multi-channel campaigns that build awareness and engagement.
Excellent writing and editing skills, you know how to distill complex ideas into accessible, human-centered content.
Data-driven mindset; comfortable using analytics to evaluate performance and inform decision-making.
Collaborative team player who thrives in a fast-paced environment and enjoys cross-functional partnership.
Creative, curious, and relentlessly positive, someone who can balance strategic thinking with hands-on execution.

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $119,500 - $140,600/year with an expected On Target Earnings (OTE) between $132,800 - $156,200/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.

WHAT WE OFFER

Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country here. More details on benefits plans will be provided if you receive an offer of employment.

From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:

Competitive compensation that may include equity
Retirement and Employee Stock Purchase Plans
Flexible paid time off
Comprehensive benefit plans covering medical, dental, vision, life, and disability
Family services that include fertility benefits and equal paid parental leave
Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
A curated in-office employee experience, designed to foster community, team connections, and innovation
Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
Employee Resource Groups that provide supportive communities within Braze
Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.

The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.

Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.

The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.

BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER

At Braze, we strive to create equitable growth and opportunities inside and outside the organization.

Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.

We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

Senior Social Media Manager

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