Enterprise Account-Based Marketing Manager - AMER

Camunda is the leader in enterprise agentic automation, orchestrating complex business processes, including high-value knowledge work, across agents, people, and systems. By creating production-ready, enterprise-grade agents with built-in governance, Camunda uniquely delivers trusted AI agents for business-critical processes. Over 700 leading innovators like Atlassian, ING, and Vodafone, rely on Camunda to slash time-to-value from months to days, boost operational efficiency, and elevate customer experiences. Camunda was named a Visionary in the inaugural 2025 Gartner® Magic Quadrant™ for Business Orchestration and Automation Technologies (BOAT).

As a fully remote, global company, we’re rewriting the rules of modern business. Named GP Bullhound’s 2024 Top 100 Next Unicorn list, certified as a Great Place to Work, and recognized by Flexa for true flexibility, we’re growing fast and looking for top talent to join our team. If you’re excited to do meaningful work and make real impact, keep reading, this role could be the one you’ve been waiting for.

About the Role:

We’re looking for an Enterprise Account-Based Marketing Manager to design, execute, and scale ABM programs targeting our most important customer & prospect accounts. This role sits at the intersection of marketing, sales, and customer success, and is responsible for orchestrating highly targeted, insight-driven programs that engage complex buying committees and drive measurable revenue impact.

You will own the ABM strategy and execution for a defined portfolio of enterprise accounts, leveraging a mix of 1:1, 1:few, and 1:many programs. You’ll partner closely with regional sales leadership, field marketing, product marketing, and partners to turn our go-to-market strategy into concrete plays, campaigns, and experiences tailored to specific accounts and segments.

This is a high-visibility, high-impact role for a marketer who is analytical, strategic, and obsessed with execution and outcomes.

What you'll be doing:

• Own ABM strategy for priority target accounts

  • Build and execute ABM plans for a portfolio of global enterprise accounts (new logo and expansion).

  • Define the right mix of 1:1, 1:few, and 1:many motions based on account potential, buying stage, and regional nuances.

  • Partner with sales to align on account selection, coverage model, and success criteria.
    

• Deeply understand ICPs, buying groups, and account insights

  • Develop a strong understanding of our ideal customer profile (ICP), key verticals, and primary use cases.

  • Map buying centers and personas within target accounts and document business drivers, pain points, and triggers.

  • Leverage intent data, behavioral signals, and sales insights to continuously refine targeting and messaging.

• Design and run multi-channel ABM campaigns

  • Create integrated journeys that combine digital, events, and 1:1 experiences (e.g., personalized content, executive programs, direct mail, industry roundtables, roadshows, field events).

  • Orchestrate tactics across channels such as email, paid media, web personalization, social, ADR outreach, and partner channels.

  • Work with creative, content, and product marketing to build persona- and account-relevant messaging, assets, and offers.

  • Partner closely with field marketing to scale your programs, working with them as an executive engine along with being a feedback loop

• Partner tightly with Sales, ADR, and Customer Success

  • Operate as the marketing counterpart to regional sales leaders and account teams for your accounts.

  • Build and maintain account plans jointly with sales, including goals, plays, and contact strategies.

  • Collaborate with Customer Success to drive adoption, expansion, and advocacy within existing customers.

• Leverage ABM technology, data, and frameworks

  • Use ABM and intent platforms (e.g., 6sense), marketing automation, and CRM data to identify in-market accounts and orchestrate plays.

  • Implement ABM frameworks (e.g., coverage, awareness, engagement, conversion, expansion) to structure your programs and reporting.

  • Continuously test, measure, and optimize programs based on funnel performance and ROI.

• Measure, report, and communicate impact

  • Own ABM performance reporting for your accounts, including pipeline creation, acceleration, deal velocity, win rates, and expansion.

  • Build clear dashboards and narratives that show what’s working, what’s not, and where to double down.

  • Regularly present results and recommendations to marketing and sales leadership. 
    

What you bring:

• Experience

  • 5–8+ years of B2B marketing experience, with at least 3 years focused on enterprise ABM or field marketing for complex, multi-stakeholder deals.

  • Proven track record running successful ABM programs in a global, B2B software/SaaS environment targeting large enterprises.

  • Experience partnering closely with enterprise sales teams; comfortable working with regional and global GTM structures.

• Skills & Expertise

  • Strong grasp of ABM strategies, frameworks, and tactics across 1:1, 1:few, and 1:many motions.

  • Hands-on experience with ABM platforms (e.g., 6sense, Demandbase, Terminus) and marketing automation/CRM tools (e.g., Marketo, HubSpot, Salesforce).

  • Ability to translate account insights into concrete campaigns, plays, and personalized experiences.

  • Excellent program management skills; able to manage multiple regions, accounts, and stakeholders simultaneously.

  • Strong written and verbal communication skills; comfortable influencing senior sales leaders and presenting to executives.

• Mindset

  • Highly data-driven, but biased toward action and iteration rather than perfection.

  • Collaborative and low-ego; you enjoy building strong relationships with Sales, SDR, Product Marketing, and Partners.

  • Strategic thinker who can zoom out to see the big picture and zoom in to execute the details.

  • Comfortable operating in a global, fast-changing environment with competing priorities.

  • Ability and/or willingness to use our product.

This posting is for an existing vacancy

#LI-JS1 #LI-Remote #USEAST

What We Have to Offer:

Compensation

We offer competitive, fair, and transparent compensation. Salary ranges are location-based, with Standard and Major markets (global tech hubs) reflecting local competition.

The Annual Total Target Cash (base salary + 100% variable target, where applicable) shown below spans from the minimum in a Standard market to the maximum in a Major market. Final offers depend on skills, experience, and location, and we typically hire in the first half of the range to allow room for growth:

• United States: $109,400.00 to $179,300.00

• United Kingdom: £68,700.00 to £113,000.00

• Singapore: S$135,900.00 to S$203,800.00

If you’re based elsewhere, you’ll be hired via Remote.com (our global employer partner), and your Talent Acquisition Partner will provide a personalized Total Rewards Calculator after your first interview.

Equity: We also offer equity (where applicable) through our Virtual Stock Option Plan (VSOP).

Benefits & Perks

We invest in your wellbeing, growth, and ability to connect, along with perks that support you no matter where you’re based. Our benefits are globally designed and locally delivered where applicable.

• Remote & Flexible: Work from anywhere with the setup that suits you, home office budget, co-working space support, and flexible time off to recharge when you need it.

• In Person Connection: We invest in meaningful face time through our Annual Kickoff (Vienna in 2025, Madrid in 2026!), team offsites, and Camundi Connection Budgets, including contributing to meetups while travelling,, and local gatherings with fellow Camundi.

• Health & Wellbeing: Access locally tailored healthcare, Modern Health for global mental wellbeing, and an annual fitness reimbursement.

• Financial Security: Retirement and pension plans (often with company contributions), plus life and disability insurance where relevant.

• Professional Growth: Up to $/€/£1,000 per year for self-driven learning: courses, certifications, books, you decide!

• More of what we offer globally & in your country can be found here.

”Everyone is welcome at Camunda” — it’s a celebrated component of our culture. We strive to create an inclusive environment that empowers our people. At Camunda, we honour diverse cultures and backgrounds and are proud to be an equal opportunity employer. All qualified applicants will receive consideration without regard to gender, race, ethnicity, religion, belief, sexual orientation, age, disability or any other protected characteristics under applicable law. We are looking forward to your application!

Come join us and be part of Camunda’s incredible journey: Make an impact at a pivotal moment in our story!

AI Disclaimer: Camunda may use AI tools to aid the screening of applications.