Director of Video Content

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney, and with most of the team based here, you’ll work in a hybrid way from our Sydney campus.
 

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

We're looking for a Video Content Director and Craft Lead to own video across Canva's Creative Team and shape its future.

You're a social-native creator who gets the dynamics of attention, understands what makes content shareable, and knows how to optimize for each platform. You'll create social-first, bite-sized video content that stops thumbs mid-scroll and brings our brand to life for a global audience, while also being comfortable crafting longer content that drives brand narrative.

You'll lead a team of videographers and editors to pioneer edutainment-style content that showcases Canva's products while entertaining and educating.

As our craft lead, you'll set the bar for video excellence, mentor talent, and push creative boundaries.

Here's what makes this role unique: you'll be a power user of Canva's own video editing product, working directly with our product teams to improve it from a professional creator's perspective.

What You'll Be Doing

• Lead Video Craft Excellence -  Lead the video craft across the Creative Team, setting the standard for quality, innovation, and creative execution. Elevate Canva's brand through compelling video storytelling across all formats and channels (social, digital, OOH, experiential, etc.). Also, consulting on high-priority projects and facilitating regular craft meetings to align teams and drive continuous improvement.
• Social-First Video Strategy - Pioneer a social-first video strategy with bite-sized video content that drives engagement and captures attention in crowded feeds. Understand platform dynamics (TikTok, Instagram Reels, YouTube Shorts, LinkedIn, etc.) and create thumb-stopping content optimized for each.
• Team Leadership & Development - Lead, mentor, and upskill a team of videographers, editors, and video creators. Foster a culture of creative excellence, experimentation, and continuous learning. Provide hands-on guidance to elevate craft across the team. Foster in-person collaboration through regular team syncs to build craft excellence and team culture.
• Performance & Optimization - Use engagement metrics, data insights, and testing to continuously refine video strategies. Understand what drives views, shares, and conversions, and apply these learnings to elevate content performance, leading post-campaign reviews to extract learnings and refine content strategy based on audience behaviour.
• Edutainment Content Creation - Create and direct edutainment-style video content that educates audiences about Canva's features while entertaining and inspiring them. Balance product storytelling with community celebration in engaging, shareable formats.
• Cross-Functional Collaboration - Work closely with Head of Production, Creative Directors, Brand Marketing, Product and Growth teams to align video content with business goals, product launches, and campaign objectives. Partner with the video product team to provide creator insights and feedback.
• Product Advocacy & Innovation - Be a power user and advocate for Canva's video product. Collaborate with video product teams to test features, provide feedback, and help shape the future of Canva's video editing capabilities from a professional creator's lens.
• Trend Spotting & Innovation - Stay ahead of video trends, platform updates, and emerging content formats. Experiment with new editing techniques, storytelling approaches, and creative technologies to keep Canva's video content fresh and culturally relevant.

What We're Looking For

• 8+ years in video direction, editing, and content creation, with a proven track record of creating high-performing social-first video content

• Experience leading and mentoring creative teams, with a track record of developing talent and elevating craft standards

• Deep understanding of social media platforms, attention dynamics, and what makes video content shareable and engaging

• Expertise in edutainment-style content creation that balances education with entertainment

• Strong video editing skills across multiple platforms and software (Adobe Premiere, Final Cut Pro, After Effects, Canva etc.)

• Demonstrated ability to work at speed and scale, producing high-quality content under tight deadlines

• Understanding of engagement metrics, A/B testing, and data-driven creative optimization

• Exceptional visual storytelling skills with strong attention to pacing, rhythm, and emotional resonance

• Experience directing shoots, managing productions, and working with external partners/agencies.

Bonus Points

• Experience creating content for or within SaaS, tech, or digital platform brands

• Background in user-generated content (UGC) style video or creator-led content

• Knowledge of motion graphics, animation, and visual effects

• Experience with Canva or similar design/video editing platforms

• Portfolio demonstrating viral or high-engagement video content

• Experience collaborating with product teams to improve tools and features

Personal Attributes

• Social-native mindset with an instinct for what captures attention and drives engagement

• Passion for craft excellence and a relentless pursuit of quality

• Energy giver with a positive, collaborative spirit

• Natural teacher and mentor who loves developing others

• Comfortable with ambiguity and rapid iteration in a fast-paced environment

• Empathetic teammate with strong cross-functional leadership skills

• Curious about emerging trends, tools, and creative possibilities

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

• Equity packages - we want our success to be yours too

• Inclusive parental leave policy that supports all parents & carers

• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more

• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Please add a portfolio of your work when you apply.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.