FBS Online Social Marketing Specialist

Our client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our client is part of one the largest Insurance Groups in the world.

Essential Job Functions

Leverages digital analytics and manages day-to-day operations of the paid Display & Social Media Acquisition plans. Creates and manages campaigns that deliver on key KPIs of sales calls and premium, measuring and evaluating the overall effectiveness of key campaigns.

Leads end to end build-out of paid display and social campaigns (i.e. DV360, Facebook, etc.), daily management and optimization of in-market campaigns to deliver against key KPIs, manage ongoing data reporting. Analyzes weekly campaign performance to feed into management reporting and leads audience management and segment creation within technology platforms. Leads daily performance analysis to determine optimization opportunities to implement in-market Display and Social campaigns to deliver effective campaigns in driving efficient leads into the funnel for conversion. Takes ownership of managing monthly digital media budget by partnering closely and providing Finance with budget actuals and forecast. Leads daily management (actualizing, optimizing and planning) of the paid Display & Social media budgets with minimal supervision. Recommends testing of new innovative approaches for display, social media and in-market initiatives to generate quality leads. Partners with analytics team to create dashboards for analysis and optimization. Leads insight/implication development of display and social media creative performance. Manages vendors, including display networks and social websites. Coordinates with cross functional partners to include analytics, creative/content and customer relationship management (CRM) team to execute specific display and social media campaigns as needed.