Marketing Growth Lead (Premium Tobacco)

Adrian Magnus, part of Carazo Enterprise SL, is a premium cigar distribution company established in 2012. With 40+ professionals, we manage 30+ premium cigar brands across Europe, the U.S., and Latin America. Our mission is to bring the world’s finest handcrafted cigars to enthusiasts with precision, integrity, and respect for tradition.

Operating from hubs in Madrid, Marbella, Gran Canaria, Panama, and Costa Rica, we are driven by quality, heritage, and customer satisfaction.

Position Summary

We’re looking for a visionary, data-driven Marketing & Growth Lead to drive the global expansion of our emerging premium cigar brands. You will oversee a fully integrated marketing strategy across social media, email, trade marketing, exhibitions, online store content, and HubSpot.

Working closely with our Social Media Manager and Global Trade Marketing Specialist, you’ll manage all digital marketing efforts (SEO, PPC, Meta/Google Ads, influencers, eCommerce) while ensuring full compliance for restricted-promotion brands. You will protect and strengthen our brand identity across all regions.

In this senior role, you’ll lead the marketing team, coordinate agencies, manage trade marketing initiatives, and collaborate with Sales, Logistics, and Product. You will also own the budget, track performance, and guide our marketing growth across Europe, the U.S., and LATAM.

Key Responsibilities

• Lead global brand growth for our in-house young premium cigar brands across international markets.
• Drive an integrated marketing strategy across all channels: social media, email, trade marketing, exhibitions, online store content, and HubSpot.
• Oversee digital marketing (SEO, PPC, Meta/Google Ads, influencers, eCommerce) with full compliance for restricted-promotion brands.
• Shape and protect brand identity through consistent visuals, storytelling, and premium positioning across all regions.
• Manage the marketing function end-to-end — team leadership, agency coordination, trade marketing execution, cross-functional collaboration, budget ownership, and performance reporting.