Marketing Specialist
Job Type: Full-Time
Location: 100% Remote
Timezone: US(PST)
About the Brand
Our client is a fast-growing organic skincare brand committed to clean, sustainably sourced ingredients and transparent formulations. Their mission is to provide effective, safe, and eco-friendly skincare products while educating consumers on ingredient transparency, wellness, and sustainable beauty.
The Role
Our client is seeking a Marketing Specialist to support the execution and optimization of marketing initiatives across digital channels. This role is ideal for a detail-oriented, creative, and data-driven marketer who can translate brand values into engaging campaigns that drive awareness, conversion, and customer loyalty.
The Marketing Specialist will work closely with Ecommerce, Creative, and Product teams to execute campaigns, support product launches, and ensure a cohesive brand presence across all touchpoints.
Key Responsibilities
Campaign Execution & Channel Support
- Execute marketing campaigns across email, social media, paid media support, website, and content channels
- Support product launches, promotions, and seasonal campaigns from planning through execution
- Coordinate campaign timelines, assets, and deliverables across internal teams and external partners.
Content & Brand Communication
- Assist in creating marketing content that communicates clean beauty benefits and sustainability messaging
- Support website updates, email campaigns, social content, and landing pages
- Ensure all messaging aligns with the brand voice, values, and clinical or ingredient accuracy
Performance Tracking & Optimization
- Monitor and report on campaign performance and KPIs, including engagement, traffic, conversion, and retention metrics
- Provide recommendations for optimization based on insights and data
- Assist with A/B testing and CRO initiatives to improve customer experience and conversion
Collaboration & Workflow
- Work closely with Ecommerce, Creative, Product, and Customer Support teams
- Coordinate with external agencies, freelancers, and vendors as needed
- Help maintain organized marketing calendars, SOPs, and documentation
Qualifications
- 2–4+ years of experience in marketing, preferably in beauty, skincare, wellness, or consumer goods
- Strong organizational skills and attention to detail
- Ability to communicate scientific or technical information clearly to consumers
- Comfort using analytics and reporting tools to guide optimization
Nice to Have
- Experience with organic, clean, or sustainable beauty brands
- Familiarity with email platforms (Klaviyo or similar), social media scheduling, or CMS tools
- Understanding of ecommerce, DTC, or multi-channel marketing
- Experience supporting influencer or content marketing campaigns
