About the Role
We are seeking a hands-on Senior Manager, Data & Business Analytics who is passionate about turning data into actionable business insights. This role will lead the organization’s data strategy end-to-end, ensuring data is trusted, accessible, secure, and effectively used to drive decision-making across the business.
The ideal candidate has deep experience in e-commerce / DTC environments, is comfortable owning the full data lifecycle, and can partner cross-functionally to embed a truly data-driven culture.
Key Responsibilities
Data Strategy & Leadership
- Own and lead the organization’s Data Strategy, covering analysis, governance, data collection and integration, optimization, visualization, and security.
- Manage internal and external resources responsible for the Thrive Data Stack, ensuring scalability and reliability.
- Define and maintain a central source of truth for the business.
Data Analysis & Visualization
- Partner with cross-functional stakeholders to define business objectives and KPIs.
- Proactively analyze data and trends to deliver insights and recommendations that inform strategic decisions.
- Design, build, and maintain dashboards and reports using tools such as Looker or Tableau to support self-service analytics.
Data Governance
- Own and standardize data definitions across the organization.
- Establish and maintain data governance frameworks to ensure data quality, consistency, and integrity.
- Ensure compliance with relevant data privacy regulations (e.g., GDPR).
Data Collection & Integration
- Oversee tools and platforms used to collect and integrate data from multiple sources, including Shopify, third-party applications, and internal systems.
- Ensure seamless data flows and reliable integrations across the data ecosystem.
Data Optimization
- Continuously improve data quality, accuracy, and efficiency through monitoring, cleaning, transformation, and normalization processes.
- Optimize ETL pipelines and data models to support scalable reporting and analytics.
Data Security
- Ensure data security and confidentiality through appropriate access controls, encryption, and backup procedures.
- Partner with IT and security teams to uphold best practices and risk mitigation.
Collaboration & Enablement
- Collaborate closely with Marketing, Sales, Customer Support, and IT teams to identify data needs and deliver impactful data solutions.
- Provide training and ongoing support to improve data literacy and promote a data-driven mindset across the organization.
Continuous Improvement
- Stay current on industry trends, emerging technologies, and best practices in data management, analytics, and DTC business strategies.
