Overview
We’re looking for an experienced Google Paid Media Manager to lead and optimize paid search and performance campaigns for CPG brands, ideally within beauty or personal care. This role blends hands-on technical execution with strong client-facing communication, making it ideal for someone who can both drive performance and clearly articulate results.
You’ll be responsible for managing multiple Google Ads accounts, owning performance outcomes, and collaborating closely with creative and strategy teams to improve conversion and revenue.
Key Responsibilities
- Plan, build, and optimize Google Ads campaigns across Search, Shopping, and Performance Max
- Manage budgets and bidding strategies aligned with client KPIs and performance goals
- Conduct keyword research, audience targeting, and competitive analysis
- Monitor campaign performance and proactively identify optimization opportunities
- Prepare performance reports and present insights, learnings, and recommendations to clients
- Collaborate with creative and strategy teams to improve conversion rates and overall funnel performance
- Manage multiple accounts simultaneously while maintaining high performance standards
Required Qualifications
- 3+ years of hands-on Google Ads experience
- CPG brand experience (required)
- Strong understanding of performance metrics, attribution, and conversion optimization
- Experience managing multiple Google Ads accounts at once
- Client-facing experience with strong communication and presentation skills
- Excellent written and verbal English
- Availability to work in or overlap significantly with the EST time zone
Preferred / Ideal Qualifications
- Beauty, skincare, or personal care CPG experience
- Agency background managing multiple clients
- Experience with full-funnel strategies (prospecting + efficiency/retention)
- Familiarity with landing page optimization and CRO best practices
