Job Title: Head of Growth
Job Type: Full-Time Remote
Time Zone: PST time zone
Overview
The Head of Growth will own the end-to-end acquisition and retention strategy, driving sustainable, measurable revenue across all performance channels. This role blends high-level strategic leadership with hands-on execution across paid media, Amazon marketplace growth, CRO, email/SMS, SEO, influencer partnerships, and overall funnel optimization. The ideal candidate is a data-driven operator who can architect the growth roadmap, lead cross-functional teams, manage agencies, and continuously optimize for efficiency, scale, and profitability.
Key Responsibilities
Acquisition & Performance Marketing
- Own the full paid media strategy and execution across Meta, Google, TikTok, YouTube, and emerging platforms.
- Lead Amazon marketplace growth, including PPC campaign optimization, creative development, and conversion improvements.
- Build, launch, and scale performance-driven campaigns with a focus on ROAS, CAC efficiency, and incremental revenue growth.
- Continuously evaluate, test, and expand into new marketing channels and customer acquisition opportunities.
Retention & Lifecycle Marketing
- Lead email and SMS strategy to drive repeat purchases, loyalty, and long-term customer value.
- Define customer segments and develop retention-focused journeys, automated flows, and lifecycle programs.
- Collaborate with creative teams to produce high-impact content that resonates across customer touchpoints.
Conversion Rate Optimization (CRO)
- Own key onsite performance metrics including conversion rate, AOV, and bounce rate.
- Develop and run A/B tests across landing pages, PDPs, checkout flow, and merchandising experiences.
- Partner with product, UX, and creative teams to improve site experience and funnel efficiency.
Data, Analytics & Forecasting
- Establish KPIs for all growth channels and lead weekly, monthly, and quarterly performance reporting.
- Analyze customer cohorts, behavioral data, and channel efficiency to inform strategy.
- Build revenue and acquisition forecasts tied to performance and budget allocation.
Team Leadership & Collaboration
- Lead and mentor an internal growth team while managing external agencies and freelancers.
- Collaborate closely with creative, brand, product, and operations teams to align growth initiatives with broader business goals.
Foster a culture of innovation, testing, and continuous optimization.
