Role Overview
We are seeking an experienced Head of Growth / Performance Marketing to lead and scale our paid acquisition efforts across Meta, Google, and Amazon. This role owns the full-funnel performance marketing strategy, driving efficient customer acquisition, revenue growth, and long-term scalability.
As a senior leader, you will set strategy, manage significant media budgets, build and mentor a high-performing team, and partner closely with creative, product, and analytics stakeholders to deliver measurable growth.
Key Responsibilities
Strategic Leadership
- Develop and execute a comprehensive performance marketing strategy across all paid acquisition channels
- Define acquisition targets, budgets, KPIs, and success metrics aligned with business objectives
- Build annual and quarterly growth plans with clear performance benchmarks
- Lead cross-functional initiatives with creative, product, and analytics teams
- Drive experimentation, learning agendas, and continuous optimization across the funnel
Channel Management & Optimization
- Meta Ads: Own advanced campaign structures, audience strategy, creative testing frameworks, and scaling methodologies
- Google Ads: Manage Search, Shopping, YouTube, and Performance Max campaigns
- Amazon Advertising: Optimize Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
- Implement attribution modeling, incrementality testing, and lift studies across channels
- Translate performance insights into creative strategy and optimization recommendations
Team Development & Operations
- Hire, train, and manage a team of performance marketing specialists
- Establish scalable SOPs, testing frameworks, and reporting standards
- Partner with creative teams to improve iteration cycles and ad performance
- Collaborate with analytics teams on attribution, LTV modeling, and performance forecasting
