Job Title: Operations Specialist (Data Analyst, App Operations, Email Marketing)
Job Type: Full-time / Remote
Work Hours: PST
Job Overview:
We’re helping our client find an Operations Specialist who is highly analytical, deeply technical, and comfortable owning the intersection of data analytics, app operations, lifecycle marketing/CRM, and finance. In this role, you will be a go-to operator for pulling and analyzing data across multiple sources, translating insights into action, and helping optimize how app and marketing systems run day-to-day while supporting reporting and special technical projects across departments.
You don’t need to be a software developer, but you must be very tech-forward, an SQL expert, and able to work confidently across different databases, tools, and platforms.
Responsibilities:
Data Analytics + Business Insights
- Pull, analyze, and interpret data from multiple sources to drive decision-making across the business
- Write and optimize SQL queries to extract insights and create reporting structures
- Build dashboards, metrics, and recurring reporting (funnels, cohorts, retention, CAC/LTV, conversion, churn, etc.)
- Identify trends and opportunities, and recommend data-driven improvements across product, growth, and operations
- Ensure data quality and consistency across tools (events, attribution, CRM tracking, affiliate tracking, etc.)
App Operations
- Own operational workflows tied to app performance and user experience
- Monitor product and engagement KPIs in Mixpanel (funnels, feature adoption, retention, etc.)
- Support ongoing optimization initiatives (tracking, event structure, attribution integrity, user flows)
- Collaborate with cross-functional teams on app-related operational needs and performance insights
Email Marketing / CRM (MoEngage)
- Manage and optimize CRM flows and campaigns using MoEngage
- Build and maintain lifecycle journeys including onboarding, activation, engagement, retention, and winback
- Segment audiences using behavioral + profile-based data
- A/B test messaging and sequencing and report performance
- Ensure consistent tracking and reporting across CRM campaigns and attribution sources
Platform Ownership + Operational Excellence
- Become an expert in the tools and platforms used and ensure they are integrated and working properly
- Support internal teams with data access, reporting, and operational workflows
- Help improve processes for efficiency, accuracy, and scalability across the business
Tools & Platforms You’ll Work With
- Mixpanel (app analytics + performance)
- SQL databases
- AppsFlyer (app attribution)
- Everflow (affiliate tracking)
- Retool (BI + internal tools)
- Eventbrite (events ops)
- MoEngage (CRM + email marketing)
- Custom Admin tools (matching, payments, and operations)
- Custom App Admin (app operations)
What Success Looks Like (First 90 Days):
- Clean, reliable reporting across core KPIs (app, CRM, acquisition, retention, conversion)
- Improved segmentation and lifecycle campaign performance
- Strong visibility into app performance + operational workflows
- Clear recommendations implemented from analytics insights
- Smooth operation and ownership across the platforms listed above
