About the Role
We are seeking a results-driven Paid Acquisition Manager to lead and scale our paid media strategy across multiple performance channels, including Meta (Facebook/Instagram), Google Ads, TikTok, YouTube, and emerging platforms.
This role blends analytical precision with creative testing expertise to drive efficient customer acquisition and measurable revenue growth. You will fully own the strategy, execution, optimization, and reporting of paid performance campaigns, ensuring every dollar spent contributes directly to business outcomes.
Key Responsibilities
- Develop and manage full-funnel paid media strategies across Meta, Google, YouTube, TikTok, and other paid channels.
- Plan, execute, and optimize paid campaigns to meet CPA, ROAS, LTV, and acquisition targets.
- Analyze performance data to uncover insights, drive structured testing (ad copy, creatives, audiences), and scale winning initiatives.
- Collaborate closely with creative teams to produce high-performing ad assets and messaging aligned with brand positioning.
- Monitor budget pacing and platform performance, reallocating spend in real time to maximize efficiency and ROI.
- Implement rigorous A/B testing frameworks across targeting, bidding, creatives, landing pages, and messaging.
- Stay ahead of algorithm shifts, platform updates, and channel trends, adopting best practices across ad networks.
- Provide recurring reporting to leadership, summarizing results, learnings, and recommendations.
- Evaluate and help onboard new paid channels, platforms, or technologies that expand customer acquisition potential.
