Marketing Specialist

Role Overview

Car shopping is complicated. At CarGurus, we use data and technology to make it simple. We give consumers the tools they need to confidently find and buy a car, while connecting our dealer customer network with a high-intent audience. The best part? Our work makes a real impact. We’re the most-visited car-shopping site in the US with an extensive inventory and we are growing fast in our UK and CA markets. Ready to come along for the ride? We’re looking for an analytical, strategic-thinker, result-oriented individual with experience in B2B marketing to join our team at CarGurus.

Within the Dealer Marketing team, the B2B Marketing Specialist will be responsible for all dealer marketing across the UK business. This includes campaign strategy, planning, execution and analysis across multiple B2B marketing channels and event support to grow revenue in partnership with the Product Marketing and Sales teams, with focus on demand generation campaigns in our fast growing UK and Canada markets.

What you'll do

• Strategy Development: Translate the UK business strategy into campaign plans, including selecting appropriate channels and tactics to achieve business and campaign goals.
• Campaign Management: Plan and execute marketing campaigns through various marketing channels, including email, on-site merchandising, direct mail, paid display and social to grow revenue or reduce churn in the UK, primarily; secondarily, support execution and best practices for Canada demand generation campaigns.
• Campaign Optimization: Continuously improve emails, ads and landing pages utilizing marketing automation tools and data analytics to optimize campaign performance.
• Testing and Measurement: Analyze marketing data and metrics to measure the effectiveness of campaigns, including A/B testing, report building and analysis, and communicate the results and data-driven decisions to key stakeholders
• Segmentation and Targeting: Utilize audience segmentation and targeting strategies to reach the right audience with personalized messaging based on demographic, performance and behavior data.
• Event support: Help with the coordination and in-day execution of sales events, in partnership with the CarGurus events team.
• Cross-functional Collaboration: Collaborate with other teams, such as Sales, Product Marketing, and Business Operations to align marketing efforts with overall business goals.
• Budget Management: Manage the budget allocated for demand generation and retention programs and ensure efficient allocation of resources.
• Market Research: Stay updated on industry trends, competitor strategies, and customer preferences to inform demand generation and customer retention strategies.

What you'll bring

• Experience: 2+ years experience in B2B marketing, preferably at a small/medium tech company, auto industry experience a plus.
• Marketing Knowledge: A strong understanding of marketing principles, strategies, and tactics, with the ability to align campaign strategy with overall business objectives.
• Strategic Thinking: The ability to think strategically and develop effective demand generation plans that align with business objectives and drive results.
• Initiative and Drive: Ability to proactively come up with creative campaign ideas that resonate with the target audience, seeking continuous performance improvement.
• Communication Skills: Strong verbal presentation and written communications skills to be able to convey results, insights and recommendations to key partners and leadership.
• Data Analytics: Proficiency/aptitude in using data analytics tools (Looker, Salesforce, Google Analytics) and marketing automation platforms (Marketo preferred) to analyze performance and make data-driven decisions.
• Tech-Savvy: Familiarity with marketing technology tools, such as CRM systems, email marketing platforms, and analytics tools. Marketo and Salesforce experience is a plus.
• Copywriting: Ability to write and edit compelling marketing campaign copy, including subject lines, body text, and calls to action (CTAs).
• Project Management: Strong organizational skills to execute and manage marketing campaigns effectively, balancing multiple tasks, deadlines and projects simultaneously.
• Attention to Detail: Precision in tracking campaign data and ensuring all elements of a campaign are executed correctly.
• Ability to execute with limited direction and oversight and can proactively identify and raise concerns or solutions with the team.
• Ideal candidate is preferably located in Dublin and can participate in a hybrid office environment while building relationships with the Sales team, but we are open to someone based in the UK if they are willing to travel to Dublin frequently!