We're Celonis, the global leader in Process Intelligence technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing AI, data and intelligence at the core of business processes - and for that, we need your help. Care to join us?
The Team:
The North America marketing team fuels customer success and market growth by building and increasing brand awareness, accelerating pipeline -- both independently and with our partners -- and cultivating a customer community of change makers. We amplify success stories through targeted campaigns and customer advocacy and drive engagement across industries, personas, and the entire customer journey, from prospecting to renewals.
This dynamic team, led by the VP of North America Marketing, includes Field Marketing, Partner Marketing, Customer Advocacy, and our Executive Briefing Center. As part of the GTM marketing organization, we thrive on cross-functional collaboration - working as one team, solving complex challenges, bringing innovative ideas to life, and creating customer value. This role reports directly to the Head of North America Industry Field Marketing.
At Celonis, we empower our people to do their best work, embrace a growth mindset, and build meaningful careers in a fast-paced, transformative environment.
The Role:
Field marketing acts as the ‘CMO’ of their industry, providing an end-to-end view of how marketing attracts, educates, engages, and converts the audience at scale. This pivotal role requires a strategic leader who can build and accelerate demand within the Public Sector. You will collaborate closely with GTM leaders, and global marketing teams to achieve ambitious pipeline and revenue goals..
The work you’ll do:
- Build the yearly Public Sector marketing plan, working closely with North America Public Sector Go-to-Market leaders to understand business goals and drive execution of marketing programs thru all contributors: account executives, business development representatives, partners, digital marketing and the global programs team.
- Design and execute strategic marketing campaigns across a broad mix of tactics that achieve pipeline goals
- Evaluate and select key industry events and roundtables for participation, owning the event strategy from creation to execution.
- Design and execute Celonis-hosted webinars and in-person events to reach prospects and customers.
- Creating new programs for account-based marketing and pipeline acceleration.
- Scale demand creation with partners, leveraging their expertise to increase awareness, create pipeline, and support the adoption of partner campaign toolkits.
- Collaborate with the global digital marketing team to execute campaigns via digital channels (email, LinkedIn, etc.) and support the creation of Public Sector content to support campaigns
- Collaborate with partner marketing to scale demand creation with partners, leveraging their expertise to increase awareness and create pipeline.
- Work in tandem with the global campaigns team to leverage and adapt global campaigns for use in Public Sector industry marketing.
- Work cross-functionally to create campaigns-in-a-box for Public Sector specific use cases that are not covered by the global campaigns team.
- Work with corporate marketing and go-to-market teams to plan and host our flagship Process Intelligence event series to accelerate existing opportunities, generate new pipeline, and deepen our existing customer relationships.
- Enable the Public Sector sales, BDR, and partner teams on campaigns, key messages, and marketing programs.
- Lead demand generation reporting using marketing analytics to drive corrective action if needed to achieve demand generation targets of the territory or market, and establish a regular reporting cadence with marketing and sales counterparts.
- Effectively spend marketing budget to drive new pipeline creation and accelerate pipeline, and assess on an ongoing basis campaign effectiveness and ROI.
The qualifications you need:
- 7+ years of experience in B2B Demand Generation or Field Marketing, focusing on the Public Sector
- Degree in marketing, communications, business, or related field
- Proven ability to collaborate with sales, partners, and GTM teams to drive pipeline through campaigns.
- Strong ability to translate high-level strategies into operational plans and execute them effectively across regions and teams.
- Excellent verbal and written communication skills with the ability to influence internal and external stakeholders at all levels.
- Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines.
- Advanced ability to analyze performance metrics and use insights to guide decision-making.
- Familiarity with CRM, marketing automation tools, and reporting platforms.
- Knowledge of best practices in modern marketing (persona-centric and buying committee demand generation, marketing automation, pipeline acceleration, demand generation funnel, etc.)
- Experience with diverse marketing tactics like influencer networks, industry association partnerships, account-based marketing, events, digital, email, and partner marketing to drive demand
- Energetic, resourceful and creative, comfortable with working on multiple projects in a fast-paced environment.
- Excellent presentation skills and confidence in communicating with senior-level sales VPs
- Note: Travel will be required, approx 30% of the time
Visa sponsorship is not offered for this role.
What Celonis Can Offer You:
- Pioneer Innovation: Work with the leading, award-winning process mining technology, shaping the future of business.
- Accelerate Your Growth: Benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities.
- Receive Exceptional Benefits: Including generous PTO, hybrid working options, company equity (RSUs), comprehensive benefits, extensive parental leave, dedicated volunteer days, and much more. Interns and working students explore your benefits here.
- Prioritize Your Well-being: Access to resources such as gym subsidies, counseling, and well-being programs.
- Connect and Belong: Find community and support through dedicated inclusion and belonging programs.
- Make Meaningful Impact: Be part of a company driven by strong values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future.
- Collaborate Globally: Join a dynamic, international team of talented individuals.
- Empowered Environment: Contribute your ideas in an open culture with autonomous teams.
About Us:
Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. It’s system-agnostic and without bias, and provides everyone with a common language for understanding and improving businesses. Celonis enables its customers to continuously realize significant value across the top, bottom, and green line. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.
Get familiar with the Celonis Process Intelligence Platform by watching this video.
Celonis Inclusion Statement:
At Celonis, we believe our people make us who we are and that “The Best Team Wins”. We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen.
Your Privacy:
Any information you submit to Celonis as part of your application will be processed in accordance with Celonis’ Accessibility and Candidate Notices
By submitting this application, you confirm that you agree to the storing and processing of your personal data by Celonis as described in our Privacy Notice for the Application and Hiring Process.
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