Wholesale Account Manager (CPaaS/SMS)

CEQUENS is a leading global communications platform as a service (CPaaS) provider that simplifies customer engagement for businesses through its innovative, reliable, and secure communication solutions. Established in 2011, CEQUENS offers a comprehensive suite of APIs, including SMS, WhatsApp for Business, Voice, Push Notifications, and more, enabling seamless and personalized interactions across multiple channels. Our partner network covers MEA region with international access to messaging hubs worldwide and our clients include major banks, credit cards, digital payments, OTT applications, government authorities, health and education, and other industry verticals.

Job Overview:

The SMS Wholesale Account Manager is responsible for managing and expanding wholesale SMS trading relationships with global partners, including aggregators, MNOs, and enterprises. This role focuses on maximizing revenue, profitability, and traffic volumes through strategic account management, commercial negotiations, and market analysis.

Key Responsibilities

Account Management

• Manage day-to-day relationships with wholesale partners, including SMS aggregators, hubs, and operators.
• Act as the primary point of contact for assigned wholesale accounts.
• Ensure timely resolution of disputes, billing issues, and service delivery challenges.
• Build long-term partnerships by providing excellent customer support and proactive communication.

Business Development & Sales

• Identify new wholesale opportunities and onboard global SMS partners.
• Negotiate commercial agreements (buy/sell rates, traffic commitments, routing terms).
• Drive revenue growth by increasing traffic exchange and margins on assigned accounts.
• Develop strategies for competitive pricing and profitable trading in line with company targets.

Market & Commercial Analysis

• Monitor A2P SMS market trends, traffic flows, and competitor activities.
• Analyze buying and selling routes to maximize profitability through traffic mixing and optimization.
• Track account performance (volumes, margins, quality KPIs) and report to management.

Operational & Technical Coordination

• Coordinate with the routing/operations team to ensure high-quality SMS delivery.
• Support fraud prevention and compliance efforts by ensuring traffic aligns with regulations and partner requirements.
• Work closely with finance to ensure accurate invoicing, timely collections, and dispute management