At Counterpart Health, we are transforming healthcare and improving patient care with our innovative primary care tool, Counterpart Assistant. By supporting Primary Care Physicians (PCPs), we are able to deliver improved outcomes to our patients at a lower cost through early diagnosis and longitudinal care management of chronic conditions.
We’re hiring a strategic, hands-on Senior Manager, Marketing to shape and execute Counterpart Health’s marketing during a period of rapid growth and product evolution. This is a high visibility, B2B-facing role that bridges product marketing, communications, and brand strategy. You’ll collaborate closely with Product Marketing, Product, Design, Growth, and Leadership to build cohesive campaigns that connect product updates, thought leadership, and brand storytelling to strengthen brand consistency and market visibility.
This role is ideal for a marketer who can toggle between strategy and execution; someone who can write a compelling launch email in the morning, coordinate a PR push in the afternoon, and brief the design team by end of day. You’re equally comfortable crafting messaging for clinical leaders and enabling a sales team to tell a more powerful story.
As a Senior Manager, Marketing you will:
- Content & Campaign Development
- Develop high-quality content across channels: website, email, social, PR, webinars, and sales collateral.
- Manage Counterpart’s content calendar, ensuring consistency in tone, timing, and storytelling tailored predominantly to provider and health plan audiences.
- Partner with leadership on thought leadership pieces, press releases, and case studies that demonstrate measurable outcomes and clinical impact.
- Support conference and event marketing efforts — from pre-event promotion and on-site materials to post-event follow-up — ensuring a cohesive narrative across channels.
- Brand + Messaging Stewardship
- Ensure consistent application of Counterpart’s brand voice (Human, Innovative, Trustworthy, Engaging).
- Collaborate with design to evolve creative assets, visuals, and messaging frameworks that reflect our expanding platform.
- Support updates to the website and marketing collateral as the product suite expands.
- Product Marketing + Launch Support
- Partner closely with Product Marketing to coordinate product launches and announcements across channels.
- Create clear, benefits-driven messaging that translates technical and clinical details into audience-specific language for providers and enterprise partners.
- Maintain cross-team visibility on product milestones to ensure proactive alignment and timely marketing execution.
- Oversee supporting materials such as website updates, social posts, and sales enablement content tied to product news.
- Analytics & Optimization
- Track and report on key marketing indicators (campaign engagement, content performance, inbound interest, sales enablement impact).
- Use insights, not just metrics, to optimize strategy and identify new opportunities for visibility, reputation, and pipeline support.
- Collaboration
- Work cross-functionally with Product, Design, and Sales to ensure marketing directly supports business objectives and go-to-market priorities.
- Act as a connector between Marketing and Product, ensuring a shared understanding of goals, timelines, and market narratives.
- Contribute to a culture of clarity, accountability, and creativity within a lean, fast-moving team.
- Partner with Legal and other stakeholders as needed to manage review processes, ensure compliance, and streamline approvals.
- Engage and manage external vendors or agencies when necessary to extend capacity and maintain quality and brand consistency.
Success in this role looks like:
- You build momentum fast: Within your first 90 days, you’ve launched a unified content calendar, established a consistent storytelling cadence across channels, and led your first coordinated product or feature launch with measurable impact.
- You elevate Counterpart’s voice: By six months, your campaigns are driving stronger engagement and higher-quality leads. You’ve published compelling thought-leadership pieces and case studies that showcase real clinical and business outcomes — positioning Counterpart as a trusted, innovative voice in healthcare.
- You shape the brand’s future: Beyond the first half-year, you’ve built repeatable playbooks for product launches and storytelling, evolved our brand narrative, and helped define Counterpart’s position as a category leader in AI-enabled value-based care — all with the creative autonomy and executive visibility of a founding marketing leader.
You should get in touch if:
- 7-10 years of marketing experience in healthcare, health tech, or SaaS – ideally in provider-facing or enterprise B2B contexts.
- Strong writing and storytelling skills, particularly in translating complex clinical or technical ideas into compelling, outcome-oriented narratives.
- Experience building integrated campaigns that support B2B sales enablement and strategic growth, not high-volume digital acquisition.
- Comfortable working in a startup or high-growth environment: organized, proactive, and resourceful.
- Working knowledge of CRM, CMS, and analytics tools (HubSpot, Webflow, Google Analytics, etc.).
- Passion for healthcare innovation and improving care delivery.
- Bonus: familiarity with interoperability, AI, or value-based care concepts.
Benefits Overview:
- Financial Well-Being: Our commitment to attracting and retaining top talent begins with a competitive base salary and equity opportunities. Additionally, we offer a performance-based bonus program, 401k matching, and regular compensation reviews to recognize and reward exceptional contributions.
- Physical Well-Being: We prioritize the health and well-being of our employees and their families by providing comprehensive medical, dental, and vision coverage. Your health matters to us, and we invest in ensuring you have access to quality healthcare.
- Mental Well-Being: We understand the importance of mental health in fostering productivity and maintaining work-life balance. To support this, we offer initiatives such as No-Meeting Fridays, monthly company holidays, access to mental health resources, and a generous flexible time-off policy. Additionally, we embrace a remote-first culture that supports collaboration and flexibility, allowing our team members to thrive from any location.
- Professional Development: Developing internal talent is a priority for Clover. We offer learning programs, mentorship, professional development funding, and regular performance feedback and reviews.
Additional Perks:
- Employee Stock Purchase Plan (ESPP) offering discounted equity opportunities
- Reimbursement for office setup expenses
- Monthly cell phone & internet stipend
- Remote-first culture, enabling collaboration with global teams
- Paid parental leave for all new parents
- And much more!
About Counterpart Health: In 2018, Clover Health set out to do something unprecedented: build a clinically intuitive, AI-enabled solution that fits within physicians' workflows to help support the earlier diagnosis and management of chronic conditions.Years later, that vision is a reality, with thousands of practitioners using Counterpart Assistant during patient visits to improve disease management, reduce medical expenses, and drive success in value-based care. With an exceptional team of value-based care and technology experts, Counterpart Health is driving value-based care at the speed of software.
Counterpart Health is a subsidiary of Clover Health. From Clover’s inception, Diversity & Inclusion have always been key to our success. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, perspectives, opinions, and backgrounds, who share a passion for improving people's lives. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employee’s points of view are key to our success, and inclusion is everyone's responsibility.
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Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. We are an E-Verify company.
A reasonable estimate of the base salary range for this role is $160,000 to $187,000. Final pay is based on several factors including but not limited to internal equity, market data, and the applicant’s education, work experience, certifications, etc.
