B2B - General Manager, Healthcare & Payers

The Role:

We are scaling our B2B business to transform healthcare through Food as Medicine programs. As we expand, we are looking for a visionary General Manager of Strategic Healthcare Partnerships to lead our healthcare vertical, driving growth across payers, hospitals, and self-insured employers.

As the healthcare vertical leader, you will own the strategy and execution of CookUnity’s healthcare business. You will lead a team focused on developing partnerships with payers (Medicare, Medicaid, MCOs, ACOs), hospitals, and self-insured employers. You will design and execute a GTM strategy to grow revenue and position CookUnity as the leading provider of medically tailored meals.

Key Responsibilities

• Own P&L responsibility for the healthcare vertical with aggressive revenue growth targets.
• Develop and execute GTM strategy for:
• Medicare payers (value-added benefits)
• Medicaid programs (state-specific waivers and compliance)
• Hospitals and provider partners (Hospital-at-Home, discharge meal programs)
• Self-insured employers (chronic condition management and GLP-1 supportive meals)
• Recruit, lead, and coach a team of high-performing AEs specialized in healthcare sub-segments.
• Cultivate relationships with C-suite executives in payers, providers, and employers.
• Navigate regulatory frameworks, including Medicaid waivers and Medicare Advantage supplemental benefits.
• Build scalable processes and playbooks to support team growth.
• Lead cross-functional collaboration with product, operations, and marketing to ensure alignment on offerings for the healthcare market including billing and customer support.
• Define pricing and packaging strategies tailored to the healthcare ecosystem.
• Act as the executive sponsor on strategic accounts, driving renewals and expansion.
• Attend key industry events and healthcare conferences to build thought leadership and brand awareness.
• Develop KPIs and reporting systems to track progress and make data-driven decisions.
• Support creation and rollout of new MTM lines across different markets
• Work closely with the tech team and 3rd party providers to enable billing, and security compliance
• Lead strategic expansion in new states with Medicaid registration, contracting and partnerships

Key Requirements

• 10+ years of experience in healthcare, sales leadership, execution and strategy.
• Proven track record of success selling into payers, hospital systems, and self-insured employers.
• Deep understanding of healthcare regulations and reimbursement pathways (e.g., 1115 waivers, value-based care).
• Established network in the healthcare ecosystem (payers, providers, and brokers).
• Strong leadership skills with experience building and scaling teams.
• Entrepreneurial mindset with the ability to operate in a fast-paced, high-growth environment.

Benefits

🩺 Health Insurance coverage

🌅 401k Plan

📈 We grow, you grow: Stock Options Plan granted on Day 1

🌟 Eligible for a bi-annual performance bonus

⛱ Unlimited PTO

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation

• Base Salary Range: $150,000 – $200,000 (depending on experience and network in the healthcare ecosystem)
• On-Target Earnings (OTE): $300,000 – $350,000 (base + commission/bonus tied to revenue goals)
• Incentives: Equity options and performance-based bonuses aligned with CookUnity’s aggressive healthcare vertical growth targets.

Why Join CookUnity?

• Be part of a mission-driven company transforming healthcare through food.
• Build and lead a vertical that is critical to CookUnity’s long-term success.
• Competitive compensation package, including equity options.
• Opportunity to shape a national Food as Medicine movement.