The Digital Marketing Specialist(SEO and PPC) collaborates with the Marketing team to create and oversee digital content. In addition to enhancing digital presence across various platforms, the role involves researching, strategizing, and overseeing the digital media experience for both potential clients and existing customers. This encompasses managing pay-per-click (PPC) campaigns and generating new business.
How Our PPC Specialist Spends Their Time:
- Develop and implement search engine marketing (SEM) and pay-per-click strategies
- Own and optimize digital ad campaigns
- Strategically optimize ad copy
- Analyze and report on campaign metrics, including clicks, impressions, and conversions
- Analyze the company’s SEM efforts (campaign results, conversion rates, traffic, etc.) to shape and evolve future marketing strategies proactively
- Conduct in-depth keyword research, including competitor research, to identify gaps
- Research and stay up-to-date on online advertisement trends
- Devise new ways of driving traffic to the company website(s)
- Use Google Ads and other relevant digital marketing tools to drive campaign success;
- Manage and optimize Verified First’s Google Ads, Bing Ads, LinkedIn Ads, and similar accounts for lead generation
- Coordinate digital marketing efforts with other departments and teams
- Perform other duties as assigned
What You Bring:
- Positive attitude and willingness to continuously learn and develop marketing skills
- Strong verbal and written communication skills, including the ability to effectively facilitate and adjust communication styles to the audience
- Ability to maintain regular and punctual attendance
- Encourage a direct and positive relationship between the community and the company
- Able to thrive in a fast-paced environment
- Able to quickly learn new software and use systems accurately
- You are a natural problem solver and are focused on creating solutions
- You can adapt quickly to a changing environment
- You work well independently but understand the importance of teamwork
