VP, Digital & Growth Marketing

Role Summary

As Vice President of Digital & Growth Marketing, you will lead the global demand engine that powers Dataiku’s pipeline and ARR growth. You will be responsible for integrating campaigns, digital marketing, content, and web into a unified, performance-driven system that drives measurable business outcomes across regions, industries, and product lines.

This role requires a modern, data-driven growth leader who combines strategic vision with deep expertise in digital performance, content strategy, and conversion optimization. You will build, scale, and continuously improve a predictable, high-performing marketing engine that fuels awareness, engagement, and revenue.

Core Responsibilities

Digital & Growth Marketing Leadership

• Own and optimize the full global demand engine spanning campaigns, digital channels, content, and web to deliver qualified pipeline and ARR growth.

• Drive alignment with Sales, Product Marketing, and Field Marketing to ensure full-funnel visibility, shared metrics, and revenue accountability.

• Lead and mentor a global team of high-performing marketers across campaign, digital, content, and web disciplines.

Integrated Campaigns

• Design and execute global and regional campaigns aligned to priority segments, industries, and product plays.

• Partner with Product Marketing to translate positioning into compelling integrated programs that create and convert demand.

• Ensure every campaign has clear success metrics tied to pipeline, revenue, and ROI.

Digital Demand & Performance Marketing

• Manage paid, owned, and earned channels—including search, display, social, syndication, and ABM—to deliver predictable, scalable pipeline generation.

• Optimize media mix and channel strategy to improve conversion efficiency and maximize ROI.

• Partner with Marketing Ops, Sales Ops and Finance to ensure accurate attribution and performance measurement.

Content Marketing

• Lead the creation and distribution of high-impact content—thought leadership, product stories, customer case studies, and videos—that engage target personas across the buyer journey.

• Drive consistent brand storytelling that strengthens category leadership and supports conversion at every stage of the funnel.

• Ensure content strategy is data-informed and tightly aligned to campaign priorities and SEO objectives.

Website & Conversion Operations

• Own Dataiku.com as a strategic growth platform, optimizing for demand capture, SEO/AEO, personalization, and user experience.

• Partner with Design, Product Marketing, and Web Engineering to evolve the site into a dynamic, conversion-focused hub that turns visitors into qualified opportunities.

• Continuously test, analyze, and refine web performance to increase engagement and conversion.

Analytics & Optimization

• Establish a data-driven marketing discipline built on rigorous measurement, experimentation, and continuous improvement.

• Define KPIs and performance dashboards for campaign ROI, pipeline velocity, and conversion rates.

• Champion a culture of test-and-learn, ensuring insights are used to improve creative, channel mix, and buyer experience across all funnel stages.

Success Profile

Experience & Education

• Bachelor’s degree in marketing, business, or related field; MBA or advanced degree preferred.

• 15+ years of experience in B2B marketing with proven success leading global digital and demand-generation functions in high-growth SaaS or enterprise technology companies.

• Demonstrated track record of building and scaling multi-channel demand engines that drive measurable revenue impact.

Skills & Competencies

• Deep expertise in integrated campaign strategy, paid media, SEO, marketing automation, and digital analytics.

• Strong command of content strategy and storytelling to influence complex B2B buying cycles.

• Proficiency with marketing technology stacks (CRM, MAP, analytics, ABM, and personalization tools).

• Analytical and commercially minded leader who can translate marketing performance into business impact.

• Exceptional leadership, collaboration, and communication skills; able to influence at all levels.

Behavioral Attributes

• Growth-minded, data-driven leader with a bias for measurable results.

• Strategic operator who balances creativity with analytical rigor.

• Inspires teams through vision, clarity, and accountability.

• Comfortable navigating ambiguity and scaling within a fast-paced, global environment.