Product Marketing Manager - Competitive and Customer Insights

Who we are is what we do.

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

Why should you be part of our success story?

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements and customer satisfaction: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, and repeated recognition on Y Combinator’s top companies list – all while maintaining a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple and Google.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

The Role:

Customer Insights & Competitive Intelligence

• Develop, implement, and own Deel’s customer insights and competitive intelligence programs, ensuring insights are actionable, scalable, and continuously updated.

• Lead qualitative and quantitative research to deeply understand customer needs, buying behaviors, objections, and decision drivers across key segments.

• Own competitive research for specific product lines and priority competitors, including positioning, messaging, pricing, packaging, and go-to-market motions.

• Synthesize insights into clear narratives that influence product roadmaps, positioning, and strategic decisions.

Insight Enablement & Automation

• Build automations and repeatable systems to streamline the collection, analysis, and distribution of customer and competitive insights.

• Enable insights through multiple channels such as:

  • Internal training sessions and workshops

  • Sales and marketing collateral

  • Competitive battlecards

  • Alerts, dashboards, and newsletters

• Ensure insights are easily discoverable and embedded into day-to-day workflows for Sales, Marketing, Product, and Growth.
  

Sales & Go-To-Market Enablement

• Create compelling sales and marketing collateral grounded in customer and competitive insights.

• Partner closely with Growth and Marketing teams to inform positioning, messaging, and campaigns that differentiate Deel in the market.

• Train and enable Sales teams with competitive and customer insights that:

  • Improve confidence in competitive deals

  • Address objections effectively

  • Increase win rates and deal velocity
    

Cross-Functional Impact

• Act as a trusted partner to Product, Sales, Marketing, and Growth, ensuring customer and market insights are reflected in strategy and execution.

• Track and measure the impact of insights on GTM performance (e.g., win rates, messaging adoption, sales feedback).

Requirements:

• 5+ years of experience in Product Marketing, Customer Insights, Market Research, or Competitive Intelligence roles within B2B SaaS.

• Proven ability to conduct high-quality qualitative and quantitative research, with a strong data-driven mindset and the ability to turn insights into clear recommendations.

• Hands-on experience building scalable insight systems, including automations to gather, store, synthesize, and distribute customer and competitive insights.

• Strong experience creating enablement assets and delivering training for Sales and Marketing teams that drive measurable impact (e.g., win rates, adoption).

• Excellent written and verbal communication skills, with the ability to present complex insights clearly to both executive and frontline audiences.

• Strong project management skills, able to manage multiple research streams and stakeholders in a fast-paced, high-growth environment.

• Experience using competitive intelligence platforms (e.g., Klue), including setting up workflows, alerts, and battlecards.

• Demonstrated ability to collaborate effectively with cross-functional teams such as Product, Sales, Growth, Marketing, and RevOps.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location

• Additional perks and benefits based on your employment status and country

• The flexibility of remote work, including optional WeWork access

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link and a team member will be in touch to ensure your equal participation. If you have difficulty accessing the form, please email at [email protected].

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