Head of Marketing Campaigns EU/Turkey

The Regional Head of Campaigns will shape and drive high-impact marketing campaigns across our European markets. This role is pivotal to accelerating user growth, increasing platform engagement, and delivering topline growth. By bridging regional strategy with strong local execution, you will turn ambitious ideas into measurable business results.

What you will deliver:

Campaign Strategy & Growth

• Develop and execute market-specific campaign strategies that fuel Monthly Active User (MAU) growth and increase order volume.

• Build scalable regional campaign frameworks and align closely with commercial partners and local teams to ensure consistency, relevance, and impact across markets.

Performance Optimization

• Track campaign performance in real time, continuously optimizing for cost efficiency and ROI through smart budget allocation and vendor management.

• Leverage data-driven insights to refine campaign structures, improve performance, and maximize vendor effectiveness.

Vendor & Budget Management

• Create and manage a strong vendor mix for the promotions that drives visibility, customer acquisition, and order growth.

• Own campaign budgets end to end, ensuring investments are aligned with business priorities and translate into tangible growth.

Annual Campaign Planning

• Partner with local marketing&commercial teams to build and manage a regional annual campaign calendar that balances strategic priorities with local market nuances.

Commercial Impact

• Directly contribute to commercial growth by activating marketing tools and visibility channels that boost engagement and revenue.

• Work hand in hand with commercial teams on business plans and top-brand proposals to unlock shared growth opportunities.

Experience

• 8+ years of marketing and business experience, including several years in campaign management or a similar cross-functional business role.

• At least 4 years in a leadership role with people management responsibilities.

• Background in e-commerce, tech, or specifically delivery platforms is a strong advantage.
   

Skillset

• Proven track record of launching, scaling, and optimizing 360 marketing campaigns

• Strong business acumen with deep understanding of market dynamics and campaign performance metrics.

• Excellent communication and collaboration skills in an international setup with stakeholders across different seniority levels. 

• Ability to turn data into clear business insights, solid experience managing budgets, and confident decision-making is a must.

• Leading a high performing team, coaching and supporting development of the direct reports

• Proactive, adaptable, and comfortable thriving in a fast-paced, multicultural environment.

 

We believe diversity and inclusion are key to creating not only an exciting product, but also an amazing customer and employee experience. Fostering this starts with hiring - therefore we do not discriminate on the basis of racial identities, religious beliefs, color, national origin, gender identities or expressions, sexual orientations, age, marital or disability statuses, or any other aspect that makes you, you.

We encourage you to let us know if you need any accommodations or specific accessibility support to ensure a smooth interview experience—just let us know with an email to our Inclusion Officer at [email protected] it in your application.

Severely disabled applicants with equal qualifications will be given preferential consideration.

You're welcome to share your pronouns (he/she/they) right from the start so we can address you respectfully from our first contact.