Account Director, Client Strategy (Remote Canada)

About Directive

At Directive, we’re a remote-first team of performance marketers obsessed with driving measurable growth for B2B SaaS and tech companies. We believe in data-backed strategy, radical accountability, and world-class execution across every channel — Paid Media, SEO & Content, CRO, Creative, and RevOps.

We’re building the next era of integrated marketing leadership, where creativity meets commercial discipline. Join us as we elevate how client strategy, retention, and growth are delivered at scale.

Role Summary

The Account Director, Client Strategy is the senior strategic and commercial owner of a portfolio of Directive’s most valuable and complex client relationships.

This role sits at the intersection of strategy, growth, and execution, serving as the primary point of accountability for retention, expansion, and client experience across a high-value portfolio. You’ll act as a trusted advisor to VP- and C-suite stakeholders, while aligning Paid Media, SEO, CRO, Creative, and RevOps teams around unified business outcomes.

Account Directors are expected to operate with autonomy, commercial rigor, and executive presence, owning the full lifecycle of the client relationship and directly influencing Directive’s Net Revenue Retention.

Key Responsibilities

• Own Strategic Client Relationships: Serve as the senior, day-to-day strategic lead for enterprise and high-growth clients, owning executive communication and long-term partnership value.

• Drive Retention & Expansion: Develop and execute renewal, upsell, and cross-sell strategies tied directly to NRR performance.

• Architect Cross-Channel Strategy: Design integrated growth plans across Paid Media, SEO/Content, CRO, Creative, and RevOps, ensuring cohesive execution and reporting.

• Commercial Ownership: Own portfolio economics including forecasting, margin health, scope control, and renewal negotiations.

• Lead QBRs & Executive Storytelling: Translate performance data into clear business narratives that connect marketing execution to revenue impact.

• Cross-Functional Leadership: Partner with channel leads, PMs, and operations to align priorities, manage risk, and maintain delivery excellence.

• Risk & Escalation Management: Proactively identify client risks and mitigate issues before escalation to executive leadership.

• Team Leadership: Mentor strategists, analysts, and project teams to elevate strategic thinking and commercial accountability.

Success Metrics (KPIs)

• Net Revenue Retention (NRR)

• Renewal Rate

• Customer Satisfaction (CSAT)

Who You Are

Experience & Background

• 7–12 years of experience in agency or client services roles, with significant exposure to B2B SaaS or technology clients.

• Proven experience owning renewals, upsell, and cross-sell motions across a $2M+ portfolio.

• Strong fluency across Paid Media, SEO/Content, CRO, Creative, and RevOps, with the ability to connect execution to business outcomes.

• Experience partnering with VP-, CMO-, and CRO-level client stakeholders.

Core Competencies

• Executive Communication: Clear, confident communicator who can translate performance into business impact.

• Commercial Acumen: Comfortable owning forecasts, margins, scope, and renewal economics.

• Strategic Operator: Able to set direction while maintaining operational discipline.

• Cross-Functional Leadership: Influences without direct authority and aligns diverse teams around shared goals.

• Growth Mindset: Continuously seeks better ways to drive client and portfolio performance.

Cultural Fit & Traits

• Trusted Advisor Mentality: Builds durable client relationships grounded in integrity and impact.

• Client-Obsessed: Prioritizes client outcomes and long-term partnership value.

• Collaborative: Works seamlessly across teams and disciplines.

• Resilient & Adaptable: Thrives in a fast-paced, high-accountability environment.

• Directive DNA: Operates with precision, ownership, and a bias toward action.