Senior Performance Marketing Manager- New Products

Position Summary:

As a Senior Performance Marketing Manager, you will play a critical role in driving the growth of EarnIn's new products, including Early Pay and Card, by executing strategic marketing campaigns across various digital and offline channels. This role will focus on designing and optimizing growth strategies that accelerate adoption of our newest offerings. You will work closely with cross-functional teams, including Product, Analytics, and Creative, to develop comprehensive paid growth plans, while also collaborating with Affiliate and Offline/Hybrid channel managers to ensure alignment and support from all channels.

The US base salary range for this full-time position is $162,000 to $198,000, plus equity and benefits. Our salary ranges are determined by role, level, and location.
This is a hybrid position with the expectation of working from our offices in Mountain View 2 times per week.

What You'll Do:

• Lead new product growth strategy: Develop and execute growth marketing initiatives to drive user acquisition and ensure new products, like Early Pay and Card, scale effectively and sustainably.
• Manage multi-channel campaigns: Develop, launch, and optimize campaigns across Paid Social, Search, and other Digital channels along with offline channels, maximizing reach and impact to drive product adoption.
• Collaborate cross-functionally: Work closely with Product, Analytics, and Creative teams to ensure alignment of marketing efforts with product goals, delivering impactful results.
• Optimize marketing through data: Leverage data and insights to continuously refine campaigns, test new channels, and optimize creative performance, ensuring marketing strategies are effective in driving growth.
• Plan and manage campaigns: Oversee campaign execution, budgets, and growth experiments in collaboration with cross-functional teams, including Product and Data teams, to meet efficiency and conversion targets.

What We're Looking For:

• 7+ years of experience in growth marketing, preferably with experience in scaling new products with a strong emphasis on mobile acquisition.
• Strong expertise in executing and optimizing campaigns across Paid Social, Search, and Digital channels.
• Proven track record of driving user acquisition and engagement in a fast-paced environment.
• Ability to manage multiple projects simultaneously in a fast-paced environment with high attention to detail.
• Strong analytical skills with the ability to interpret data and make informed decisions to improve performance.
• Collaborative mindset and ability to work across teams to align efforts and achieve shared goals.
• Experience with Affiliate and Offline marketing channels is a plus.
• Excellent verbal and written communication skills, adept at presenting performance insights and strategies to cross-functional teams and external partners.
• Demonstrates a proactive, self-driven attitude to constantly improve processes and outcomes.
• A genuine interest in helping build a financial system that works for everyone.

Preferred Background:

• BS/MS in Applied Math, Statistics, Economics, Finance, Accounting, or other quantitative fields.

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