About Eucalyptus
We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.
Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians.
Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.
Our Growth Story:
- 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
- Scaled to over 100,000 monthly active patients across our weight-management program.
- Grew the UK patient base from 4,000 to ~40,000 and received selective NICE endorsement to provide services to the NHS.
- Tailored our offering to over 5,000 patients in Germany and Japan
About the role (What you'll be doing)
We are looking for a Senior Performance Marketing Manager (f/m/d) to take ownership of paid growth across Germany and drive significant patient acquisition and revenue growth.This is a high-impact, hands-on role that goes beyond campaign execution. You’ll think end-to-end from creative development to delivery and measurement and play a central part in shaping our paid media, affiliate, and influencer strategy. You’ll manage 7-figure budgets, optimise across multiple channels, and experiment boldly to deliver performance at scale.
- Own the paid growth strategy for Germany across Meta and Google (Performance Max, Search, Shopping, Display, YouTube, Gmail)
- Lead influencer and affiliate strategies, collaborating closely with external partners
- Work with the creative team to develop, test, and scale high-performing Meta ad concepts that resonate with local audiences
- Collaborate with operations teams to understand patient needs and craft compelling messaging that drives engagement and conversions
- Stay ahead of platform innovation monitor new Google and Meta features, betas, policies, and changes in the healthcare advertising landscape
- Lead A/B and multivariate testing of landing pages in collaboration with the CRO manager, turning insights into actionable optimisations
- Analyse competitors to identify growth gaps and opportunities, and deploy best-in-class bidding, targeting, and creative strategies
- Use tools like Google Analytics, Search Console, and Looker Studio to deliver accurate, insight-driven reporting and actionable recommendations
- Partner with Allocation & Performance Managers on budget strategy and distribution, ensuring spend is prioritised effectively and ROI is maximised
- Embed a culture of experimentation across all campaigns, iterating rapidly to test new hypotheses and approaches
- Collaborate cross-functionally with product, engineering, design, and marketing to align priorities and deliver cohesive growth strategies
About you (Who you are)
- 4+ years in paid media with hands-on experience managing large-scale Google and Meta campaigns
- Proven track record managing 7-figure annual budgets and making data-driven allocation decisions
- Deep understanding of Meta Ads (creative-first performance) and Google Ads, including Performance Max and multi-channel attribution
- Experienced in planning, executing, and analysing landing page experiments and using insights to inform growth strategy
- Strong understanding of the German market, including consumer behaviour, localisation, and compliance in regulated industries
- Able to balance creative and analytical thinking forming hypotheses, defining success metrics, and communicating insights effectively
- Proven experience in D2C, consumer, or subscription-based businesses with a focus on ROI, LTV, and retention
- Hands-on operator with experience in campaign execution, not just strategy
- Comfortable navigating fast-paced, high-growth environments, with strong prioritisation skills and the ability to balance risk and reward
- Fluency in German and English is strongly preferred
Why join Eucalyptus?
Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare. **Compound,** focused on longevity and preventive health, complements this ecosystem and extends our mission to make good health last a lifetime.
Here’s what makes joining Euc unique:
- What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
- Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
- Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
- Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
- Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.
What’s ahead in Germany?
- Be an owner – Equity for everyone means you share in our success.
- Shape your career – Access annual learning budgets and three days of professional development leave, peer shadowing, and global knowledge-sharing culture.
- Support at every stage – Enjoy 25 days of annual leave, wellness allowance, and 3 weeks of work-from-anywhere per year.
- Work where well-being matters – Enjoy hybrid work focused on impact, an energising office, and regular socials.
At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
