Summary of Position:
Reporting to the VP of Digital Marketing, we are seeking a Director of SEO to own and lead the SEO division for one of our legal marketing agencies within the EverService portfolio. In this role, you will be responsible for defining and executing the agencies SEO vision across all client accounts while ensuring world-class service delivery, performance, and scalability. You will manage and mentor a globally distributed team of SEO specialists and managers, implement best-in-class technical and content strategies, and collaborate cross-functionally to drive business growth. This is a high-impact leadership role ideal for someone with deep SEO expertise especially within the legal industry and a proven track record of building and scaling global teams.
Position Responsibilities:
- Own and evolve LawRank’s SEO playbook across technical, on-site, local, and off-site SEO Develop scalable SEO strategies tailored for law firms, ensuring performance-driven client outcomes
- Stay ahead of SEO trends, algorithm updates, and best practices, positioning LawRank as a market leader in attorney SEO Lead and mentor a global SEO team, including managers and individual contributors, with a focus on LATAM-based workforce
- Define department structure to support current and future growth; oversee capacity planning and resource allocation
- Drive hiring, onboarding, performance reviews, and professional development initiatives
- Partner with Client Success, Sales, and other cross-functional teams to ensure seamless execution of SEO strategies
- Support pre-sales efforts with strategy scoping and pitch input on complex or high-value SEO opportunities
- Provide technical oversight for website migrations to ensure clean implementation and ranking stability
- Lead testing and rollout of new SEO services, tools, and automation to increase efficiency and results
- Evaluate and procure new SEO technologies to support data-driven decisions and workflow automation
- Standardize SEO documentation and knowledge base to ensure consistency across team operations
- Serve as the subject matter expert in attorney SEO, contributing thought leadership, internal training, and external education when needed Interface with high-profile clients in partnership with the Client Success team to ensure satisfaction and retention
