(Brand Consistency, Clarity & Execution)
Location: US-based (remote friendly)
Reports to: VP of Brand or CMO
Works closely with: Creative, Growth, Product, CX, Retail
Role Summary
The Brand Manager is responsible for ensuring the brand shows up clearly, consistently, and correctly across every customer touchpoint. This role translates brand strategy into execution, creates guardrails, and ensures the brand doesn’t fracture as the company scales.
This is an internal orchestration and systems role, not a creative director or partnerships role.
What You’ll Own
- Own and maintain the brand system:
- Voice, tone, messaging
- Visual identity usage
- Positioning and narratives
- Ensure brand consistency across:
- Paid ads
- Organic social
- Website
- Email/SMS
- Packaging
- Retail
- Turn strategy into execution:
- Campaign briefs
- Messaging frameworks
- Content pillars
- Be the connective tissue between teams:
- Align creative, growth, and product around the same story
- Identify where the brand is drifting or getting diluted—and fix it
- Evolve the brand thoughtfully without constant reinvention
Success Looks Like
- The brand feels coherent across channels
- Creative output moves faster with fewer revisions
- Messaging is repeatable, not constantly re-debated
- New hires and partners “get” the brand quickly
- The brand builds equity, not just short-term performance
Metrics You’ll Be Measured On
- Brand consistency and clarity
- Creative velocity and efficiency
- Brand lift / message recall
- Reduction in rework and confusion
- Long-term brand equity indicators
