About Faire
Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.
By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
About this role
Faire’s AI Search PM will lead the evolution of product discovery — shaping the experience of how retailers find and ideate assortments on Faire and in emerging AI ecosystems.
This role drives two interconnected mandates:
- AI Search: Operationalizing Faire’s next generation of search through AI-enabled, intent-driven, and multimodal discovery capabilities.
- Search UX: Owning the end-to-end user experience of Search, ensuring seamless collaboration across algorithm, design, and engineering teams to deliver measurable improvements in discovery performance. This PM will work across Search engineering, data science, and design teams — balancing innovation with disciplined execution to advance Faire’s strategy across internal (e.g., core Search, Brand Page search) and external search surfaces (e.g.,ChatGPT, Gemini).
What you’ll do
Drive Faire’s AI Search vision through three complementary initiatives:
- Bring AI to core Search: Partner with the Search Algorithm team to translate AIand semantic capabilities (e.g., natural language understanding, intent-based retrieval, explainability) into intuitive, high-impact retailer experiences. You’ll own how the technology manifests in the product — ensuring it improves discoverability, trust, and search quality.
- Define and build the Brainstorm-to-Buy experience: Use retailer insights and experimentation to identify the first ideation-to-purchase use cases. Work closely with design, engineering, and data science to prototype and test an alpha, iterating toward scalable customer and business impact.
- Shape Faire in AI: Define how Faire’s catalog and commerce capabilities should appear within AI ecosystems (e.g., ChatGPT, Gemini). Develop a structured approach to integration that expands Faire’s reach and aligns with company priorities and creates a seamless user experience.
Lead UX for Faire’s core Search experience:
- Translate the Core search strategy into action: Lead the experience strategy for Faire’s core search, connecting algorithmic improvements and design initiatives into cohesive user-facing experiences that make it easier for buyers to find the right products and for brands.
Collaboration & Stakeholder Management
Within the Search group:
- Balance resourcing across AI Search initiatives, ongoing UX projects, and algorithm-driven work that requires design and engineering support.
- Act as the connective bridge between the Search design, engineering, anddata science, ensuring strong alignment, shared goals, and cohesive execution.
- Foster a culture of velocity, transparency, and collaboration across the Search group — aligning teams around shared outcomes rather than feature silos.
- Define clear hypotheses, success metrics, and learning plans for each launch — driving rapid iteration and evidence-based prioritization.
Beyond the Search group:
- Collaborate with Acquisition on the AI-Enhanced Optimization (AEO) roadmap to extend Faire’s reach into external AI ecosystems.
- Identify and shape strategic integration opportunities with OpenAI (ChatGPT), Google (Gemini), and other partners — aligning user needs with Faire’s long-term growth strategy.
- Communicate progress and insights effectively to executives (via Top 8) and key stakeholders, tying AI capability to retailer and business value.
Qualifications
- Experience: 8+ years of product management experience, with a focus on building scaled user-facing experiences; prior AI, search, or discovery experience is a plus.
- Customer Centricity: Passionate about understanding user needs, behaviors, and decision-making processes to design products that create measurable customer and business value.
- UX Intuition: Strong product and design sensibility — skilled at shaping intuitive, elegant, and delightful interfaces in close collaboration with Design and Research partners.
- Executional Excellence: Skilled at balancing strategic vision with pragmatic execution — operating with clarity, urgency, and focus in fast-paced environments.
- Cross-Functional Partnership: Track record of partnering effectively with Design, Research, Data, and Engineering to bring elegant, performant solutions to market.
- Data Savviness: Strong analytical mindset with fluency in metrics, experimentation, and evaluation frameworks to drive learning and continuous improvement.
- Influence & Communication: Exceptional communicator and collaborator, able to influence across technical and creative disciplines and align diverse stakeholders from peers to executives around a shared vision.
Salary Range
San Francisco, CA: The pay range for this role is $215,500-296,500 per year.
This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.
Hybrid Faire employees currently go into the office 2 days per week on Tuesdays and Thursdays. Effective starting in January 2026, employees will be expected to go into the office on a third flex day of their choosing (Monday, Wednesday, or Friday). Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.
Applications for this position will be accepted for a minimum of 30 days from the posting date.
Why you’ll love working at Faire
- We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
- We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
- We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
- We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.
Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.
Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)
Privacy
For information about the type of personal data Faire collects from applicants, as well as your choices regarding the data collected about you, please visit Faire’s Privacy Notice (https://www.faire.com/privacy)
