Head of Crypto Partner and Field Marketing

About Figure

Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions.

By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes.

Together with our 170+ partners, we’ve originated over $17 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets.

We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance.

About the Role

We’re seeking a strategic operator to lead partnership marketing and event strategy across our Web3 ecosystem. This role will position Figure as a category leader through high-impact partnerships, coordinated co-marketing, and world-class event presence. You’ll collaborate with DeFi protocols, institutional partners, and ecosystem participants to drive adoption of Demo Prime, CBL, and Figure’s broader product suite while owning our presence across major crypto conferences, developer events, and community activations.

What You’ll Do

• Develop and execute co-marketing strategies with DeFi protocols and institutional partners to drive product adoption and volume
• Design partnership programs that create shared value and support user acquisition across retail and institutional segments
• Manage joint go-to-market campaigns and create partnership collateral, case studies, and reporting
• Identify and qualify 5+ partnership MQLs per quarter across the crypto landscape
• Build measurement frameworks to track partnership impact on volume, acquisition, and brand awareness
• Lead strategy and execution for major crypto conferences and developer events, including logistics and sponsorships
• Secure 4–5 quarterly speaking placements for Figure executives across top-tier conferences and podcasts
• Define narrative, positioning, and programming for the RWA Consortium, a Figure led initiative to expand adoption of RWAs.
• Track event ROI including pipeline generation, developer adoption, community growth, and brand impact
• Collaborate cross-functionally with BD, product, marketing, and executive stakeholders to align strategies

What We Look For

• 5+ years in partnership marketing, ideally in crypto/DeFi or fintech
• Proven success managing B2B partnerships and co-marketing programs
• Experience engaging crypto communities and navigating DeFi ecosystems
• Strong event management background across major conferences and developer events
• Demonstrated ability to coordinate across multiple entities and stakeholders
• Data-driven approach to partnership and event performance measurement
• Excellent project management, communication, and cross-functional collaboration skills
• Preferred experience including relationships within DeFi protocols or exchanges, launching or scaling DeFi products, financial services or capital markets background, understanding of Solana and multi-chain ecosystems, experience with contractor teams, and familiarity with building stronger partner cohorts.

Salary

• Compensation Range: $148,000-$170,000/yr
• 25% annual bonus target, paid quarterly
• Company equity in the form of RSUs
• This is the compensation range for the United States, actual compensation may vary based on individual candidate experience, location, or evolving business needs

Benefits

• Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
• Company HSA, FSA, Dependent Care, 401k, and commuter benefits
• Employer-funded life and disability insurance coverage
• 11 Observed Holidays & PTO plan
• Up to 12 weeks paid family leave
• Continuing education reimbursement

Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice.

Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

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