Sales Director, Programmatic & Data Solutions

Fluent’s Programmatic & Data Solutions division was established in 2018 to help brands unlock the full potential of our proprietary, first-party declared data. With a dataset comprised of over 150 million U.S. consumers who have actively opted in, we empower brands, agencies, and publishers to activate high-quality audiences across programmatic, social, CTV, and beyond.

Our clients leverage Fluent’s data to drive performance, precision, and compliance across campaigns—particularly within the Health & Pharmaceutical sectors, where our offering is both differentiated and proven. As we continue to scale, we’re seeking experienced, consultative sellers who can help accelerate adoption across all verticals.

The Opportunity

We are seeking a Sales Director to lead the growth of our programmatic and data business by developing new partnerships with agencies, brands, and publishers. This is a senior-level role for an entrepreneurial individual who excels in consultative selling, strategic account development, and complex solution design. The ideal candidate is a proactive, driven professional with a deep understanding of the programmatic ecosystem and a track record of full-cycle success—from prospecting and pitching to closing and long-term client development.

This role requires a strong combination of sales acumen, strategic thinking, and relationship-building skills. Candidates should be comfortable positioning themselves as a long-term partner in client planning—not simply an order-taker reacting to briefs.

What You'll Do

• Drive new business development through proactive outreach to agencies, advertisers, and publishers
• Use a consultative sales approach to identify client needs, define custom solutions, and demonstrate the value of Fluent’s first-party data
• Manage complex sales cycles with multiple stakeholders, from prospecting to close
• Position Fluent as a strategic partner within client organizations, ensuring inclusion in early-stage planning conversations
• Expand adoption across key verticals, including Health & Pharma, CPG, Financial Services, Home & Family, and Retail
• Collaborate with internal product, operations, and marketing teams to shape proposals and activation strategies
• Create compelling presentations, proposals, and client-facing collateral
• Maintain accurate forecasting, pipeline tracking, and reporting using internal systems