Freebird® is a high-growth DTC brand redefining shaving for millions of people. We’ve scaled to 9-figures in revenue, served over 1 million customers, and continue to build performance-driven growth channels that create real impact.
We’re looking for a TikTok Shop Manager (or Head of TikTok Shop) to own and scale our TikTok Shop channel end to end.
This is a hands-on, performance-driven role. You’ll be responsible for taking TikTok Shop from ~$25K/month in evergreen revenue to ~$100K/month and building a repeatable system that continues to scale. You’ll manage creator affiliates, shop execution, and performance optimization while partnering closely with Paid Media, Creative, and E-commerce.
This role is ideal for someone who lives inside TikTok Shop, understands creator incentives, and knows how to turn content into consistent revenue.
What You’ll Own
TikTok Shop Growth & Performance
- Own day-to-day TikTok Shop execution, optimization, and results.
- Scale TikTok Shop from ~$25K/month to ~$100K/month in evergreen revenue within 12 months.
- Manage performance against CPA, ROAS, and payback targets.
- Execute assortment strategy, pricing, promotions, seeding, reviews, and livestream support.
- Monitor shop health, fulfillment issues, refunds, and customer experience signals.
Creator & Affiliate Execution
- Recruit, onboard, and activate 1,500–2,500 TikTok Shop affiliates over 12 months.
- Manage a tiered creator ecosystem:
- High-volume affiliates
- Consistent mid-tier creators
- A small group of top performers
- Drive repeat posting through clear incentives, commissions, and expectations.
- Ensure predictable creator output aligned to product and promo priorities.
Affiliate Performance Management
- Track and analyze creator performance metrics including GMV, CVR, AOV, refunds, content volume, and posting consistency.
- Identify top-performing creators and double down via seeding, bonuses, or higher commissions.
- Test and optimize commission structures, promotions, and incentives.
- Maintain creator scorecards and clear performance reporting.
Creator Content for Paid & Organic Scale
- Partner with Paid Media to surface top-performing TikTok Shop content for Spark Ads.
- Support creator whitelisting and permissions (with guidance from Paid Media).
- Ensure FTC compliance and adherence to brand guidelines.
- Help scale creator content that can be reused across paid ads, PDPs, and organic social.
Systems & Reliability
- Build and run workflows to manage hundreds of active creators at once.
- Use tools and dashboards to track affiliates, commissions, content, and usage rights.
- Keep operations organized across seeding, communication, and follow-ups.
- Ensure TikTok Shop runs smoothly without constant firefighting.
Cross-Functional Collaboration
- Work closely with Paid Media, Creative, Growth, E-commerce, and CX/Ops.
- Align creator pushes with launches, promos, and inventory.
- Feed TikTok Shop learnings back into paid ads, PDPs, and organic social.
