About this opportunity:
Freenome is looking for a Vice President, Market Access as a key member of our rapidly developing Commercial team. The ideal candidate will have hands-on experience in Market Access & Reimbursement for an in vitro diagnostic (IVD). In this role, you will be instrumental in crafting and executing market access strategies that will support launch and early commercialization for Freenome products. As a member of the extended leadership team (ELT), you will participate in guiding and refining company-level strategy. Your commitment to patient care and access will significantly contribute to our growth and our mission to outpace cancer with early detection.
This role will report to the Chief Commercial Officer and will serve as a vital part of the Commercial leadership team. This is a remote role with the requirement to travel up to 30% of the time.
What you’ll do:
Market Access & Pricing
- Spearhead the development and execution of market access strategies to enhance patient access, secure reimbursement, and encourage product adoption.
- Lead coding, coverage, and pricing initiatives to ensure reimbursement for our CRC screening test upon FDA approval and future product pipeline.
- Craft access, reimbursement, and contracting strategies for various payer segments and geographies, aligning with our go-to-market roadmap.
- Perform pricing analysis and modeling to establish optimal pricing and contracting that maximizes patient access and revenue.
- Identify and build out the appropriate team to support our market access goals.
- Collaborate with commercial, finance, and medical teams to develop value propositions, payer messaging, pricing strategies and evidence generation plans that support our market access goals.
- Offer strategic leadership on policy issues, access-related market dynamics, and reimbursement.
- Partner with Freenome’s Revenue Cycle/Billing team to ensure the Average Selling Price (ASP) for each Freenome product is optimized through effective pricing strategies, payer negotiations, and claims and appeals management.
External Engagement
- Monitor and report on healthcare policies, regulations, and trends that affect market access.
- Engage with payers, government entities, and stakeholders to inform market access strategies.
- Influence healthcare policies and reimbursement practices through engagement with policymakers and advocacy groups.
- Conduct market research to understand the payer landscape and policy trends.
Cross-Functional Launch Execution
- Lead market access launch readiness, including building out the necessary team to support our go-to-market plan.
- Work with internal stakeholders to ensure market access strategies are in sync with business goals.
- Develop KPIs to monitor the effectiveness of market access strategies.
- Collaborate with Marketing, Legal, and Regulatory Affairs to drive coordinated payer engagement.
Must haves:
- Bachelor's degree.
- 15+ years of commercial experience in diagnostics, pharmaceuticals, or biotech; diagnostics experience required.
- 10+ years in Market Access with direct responsibility for pricing, reimbursement, or policy across the product lifecycle.
- Experience in cancer or preventative screening, primary care, oncology, and/or consumer sectors.
- In-depth knowledge of the healthcare ecosystem, including economics, policy, and the regulatory environment in the U.S.
- Familiarity with customer types such as HCPs, patients, payers, IDNs, and their business models.
- Proven track record in creating and executing access and reimbursement strategies.
- Ability to build pricing and reimbursement models for diagnostics.
- Knowledge of regulatory guidelines and compliance requirements.
- Highly collaborative with strong interpersonal skills and relationship-building capabilities.
- Entrepreneurial mindset with a proactive approach to problem-solving.
- Ability to craft and convey the company’s story compellingly to various audiences.
Nice to haves:
- SF Bay Area residency is a plus but not mandatory.
- An MBA is advantageous but not essential.
- Experience with pricing, coding and coverage for Advanced Diagnostic Laboratory Tests (ADLTs).
- Experience in IVD or laboratory developed test (LDT) market access.
- Experience in market research, analysis, or planning in the pharmaceutical, biotechnology, or related industry is beneficial.
- Experience leading a reimbursement and billing team is a plus.
Benefits and additional information:
The US target range of our base salary rate for new hires is $293,550 - $383,775. You will also be eligible to receive pre-IPO equity, cash bonuses, and a full range of medical, financial, and other benefits depending on the position offered. Please note that individual total compensation for this position will be determined at the Company’s sole discretion and may vary based on several factors, including but not limited to, location, skill level, years and depth of relevant experience, and education. We invite you to check out our career page @ freenome.com/job-openings/ for additional company information.
Freenome is proud to be an equal-opportunity employer, and we value diversity. Freenome does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Applicants have rights under Federal Employment Laws.
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