Salesforce Administrator
•Anthropic· 7h
SalesFull-time$160k-190kAmericas
7h ago
G2·29 days ago
About G2 - The Company
When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.
As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!
About G2 - Our People
At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.
At G2, the Senior Manager of Customer Marketing will own and evolve customer lifecycle marketing programs—from onboarding and education to engagement and advocacy—to amplify the value of G2 across audiences and channels. They will develop and execute integrated, data-driven programs that deepen product adoption, strengthen retention, and foster long-term customer advocacy.
Reporting to the Director of Customer Experience Marketing and sitting within Product Marketing, the team’s mission is to drive customer adoption, retention, and engagement through cohesive lifecycle experiences that connect product value, community, and customer storytelling.
Customer Marketing Vision & Team Leadership (35%)
Execute campaigns aligned with lifecycle strategy
Why: To drive engagement, satisfaction, retention, and advocacy among customers
How: Partner with cross-functional teams to launch and optimize multi-channel campaigns
Program Development & Execution (50%)
Customer Marketing Programs (15%)
Why: To amplify customer voices and strengthen engagement
How: Launch and optimize initiatives such as testimonials, case studies, referrals, and co-marketing programs
User Acquisition & Engagement (10%)
Why: To grow and retain a loyal, active user base
How: Collaborate with Product, Growth, and Marketing teams on targeted initiatives; track engagement metrics
Customer Education (15%)
Why: To increase product adoption and usage through effective educational resources
How: Develop and maintain webinars, certifications, and onboarding programs in partnership with Product and Content teams
Lifecycle Marketing Support (10%)
Why: To deliver relevant, personalized messaging at key lifecycle stages
How: Execute campaigns across email, social, and in-app channels; manage incentive budgets and coordinate with Finance
Measurement, Optimization & Impact (5%)
Track campaign performance and collect customer feedback
Why: To measure program impact, optimize initiatives, and demonstrate ROI
How: Build dashboards, analyze trends, and provide actionable insights to leadership
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
Experience: At least 8 years in customer experience, marketing, or related fields, with 5+ years in technology, SaaS, or marketplaces.
Skills:
Demonstrated success designing and executing customer marketing programs.
Strong leadership, team management, and coaching ability.
Deep expertise in customer lifecycle and high-impact communications.
Proven track record operationalizing and measuring customer programs.
Excellent communication, presentation, and interpersonal skills.
Proficiency with data analytics and customer feedback platforms.
Travel:
Willingness to travel for customer events, conferences, and team meetings.
Advanced degree (MBA, MA) is a plus.
Certifications in Customer Experience, Community Management, or Lifecycle Marketing highly valued.
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.
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