GALE is the world’s first and only Business Agency. We bring business strategy to brand storytelling to drive enterprise value. With expertise in strategy, media, CRM, creative, performance marketing, and technology, GALE creates integrated marketing systems and campaigns that grow businesses in significant ways. Founded in 2014, the agency has since been named AdAge’s Business Transformation Agency of the Year and Adweek’s U.S. Media Agency of the Year and has been recognized for its innovative creative at the Cannes Lions.
We work with brands such as Delta, Uber, Starbucks, Chili’s, Hard Rock, MilkPEP, Diageo, Cotton, IHG and more. If you’re driven by a passion to build something great, a desire to innovate, and a commitment to achieve excellence in your craft, GALE is a great place for you!
GALE has eight offices around the world, including New York, Toronto, Los Angeles, Austin, Denver, Kansas City, London, and Bengaluru. GALE embraces a hybrid, flexible workplace
Your impact:
We are currently seeking a Associate Director, Ad Ops & Ad Tech to help drive our end-to-end campaign execution process and implementation for a portfolio of clients.
What you will be doing:
● Owns the media trafficking process across all accounts.
● Leads the Quality Framework, maintaining the quality of the work rendered by the team.
● Strategizes tagging structure and implementation for new and existing clients.
● Ensures compliance in process and meet SLAs.
● Works in liaison with onshore team.
● Demonstrates accountability for any escalations of trafficking issues with the client.
● Support the platform and channel teams to activate digital campaigns in display, video, social, mobile, ctv, and programmatic for a portfolio of clients.
● Manage, and assist where needed, the trafficking process, including connecting placements to creatives, setting up consistent configurations, and collecting clean data.
● Monitor the overall campaign management for your portfolio of clients.
● Partner with media strategy and other operational teams to ensure full delivery and optimal performance across campaigns.
● Assist with investigating and resolving ad delivery issues, technical troubleshooting and providing optimisation recommendations.
● Leads the fellow Ad Operations members on creating processes to prevent errors, ensuring consistency around set up and monitoring, to create a strict QA workflow.
●Implement Floodlights and other media tags using a Tag Management System (e.g. Google Tag Manager) when necessary.
● Work with the Director on global ad operations projects.
Who you are:
● Knowledgeable in the digital advertising landscape, specifically ad serving and related technologies (brand safety, viewability, and other common 3rd party verification).
● Experience with digital platforms: programmatic (DMPs, DSPs, Exchanges), second- and third-party vendors, ad servers of all types (display, video, social, mobile), and/or VVF vendors (viewability, verification, and fraud prevention).
● Experience with ad servers (e.g. Campaign Manager 360)Translates campaign requirements into trafficking sheets.
● Strong understanding of URL Parameters and CM360 Macros
● High accuracy in the review of campaign data in auditing and data entry. Quick learner with the eagerness to learn new technologies and pioneer new workflows.
● Support Director on strategic and technical process improvements and innovation roadmap.
● Knowledge of media platforms and associated media measurement pixels.
● Possesses a curious mind and is driven to exceed independently manage relationships with internal and external parties on projects
● Highly detail-oriented, an excellent time manager, obsessed with accuracy, a strong critical thinker, and able to juggle multiple tasks/clients.
● A good communicator – able to write clearly, speak professionally, and teach complex technical concepts to a non-technical audience in a way that helps the ideas stick.
● Excellent communication and interpersonal skills that can be translated by both the technical minded and the sales minded.
Nice to have:
● Understanding of HTML and website structure.
● Ability to comprehend and write JavaScript and/or Python.
● Knowledge in at least one Tag Management Systems (TMS) such as Google Tag Manager or Tealium.
●Experience with Funnel, Ads Data Hub or another data warehouse.
● Demonstrates an excellent understanding of the digital ecosystem.
● Works with Ad Tech Partners, such as DSPs (DV 360, TTD, and DCM).
● Leverages HTML and different tagging platforms.
● Demonstrates an understanding of Google Analytics
