Senior Brand Designer

About the Company

Gemini is a global crypto and Web3 platform founded by Cameron and Tyler Winklevoss in 2014, offering a wide range of simple, reliable, and secure crypto products and services to individuals and institutions in over 70 countries. Our mission is to unlock the next era of financial, creative, and personal freedom by providing trusted access to the decentralized future. We envision a world where crypto reshapes the global financial system, internet, and money to create greater choice, independence, and opportunity for all — bridging traditional finance with the emerging cryptoeconomy in a way that is more open, fair, and secure. As a publicly traded company, Gemini is poised to accelerate this vision with greater scale, reach, and impact.

The Department: Marketing

The Role: Senior Brand Designer

As Senior Brand Designer, you’ll bring to life moments of delight in Gemini’s marketing and product. You’ll work on a wide variety of projects, putting your incredible eye for design and cutting edge design skills to good use. You’ll join a dynamic team of visual and motion designers, working to bring our creative execution to the next level. The Senior Brand Designer will liaise directly with our Marketing & Product teams to create the most compelling and creative campaigns, social, digital, and in-person event content. Most importantly, you’ll be responsible for defining how the world views Gemini, evangelizing and educating users about the innovative industry of blockchain and crypto.

This designer will be focused on marketing and brand design while collaborating across the product design team. This individual will support business goals related to brand building and acquisition. They will also contribute to building the Gemini brand and have the ability to creatively express the brand across a variety of mediums.

Responsibilities:

• Evolve, explore and apply our visual identity; become fully immersed in the Gemini brand and mission
• Lead and work on multiple digital projects simultaneously in a fast-paced, ever-changing environment
• Generate clear ideas, concepts and designs of creative assets from beginning to end
• Execute and produce a mix of graphic, motion, and photographic content
• Collaborate with a cross-functional team that includes marketing, engineers, and product managers in order to create compelling content for the user
• Support multiple business lines with creation of digital assets
• Work closely with the Art Director and marketing partners to formulate, communicate and transform a complex system into a simplistic message
• Explore new directions and design patterns to meet the requirements while pushing the quality of design forward
• Oversees the execution of assets, typography, logos, icons and interfaces for multiple platforms
• Help with leading efforts to develop ad campaigns and design styles for product launches, features updates, and ad campaigns
• Develop new designs as well as iterate on existing designs for the marketing website
• Support and explore styles for social channels
• Work with marketing to design email, content (ex: whitepapers), and print collateral

Qualifications:

• 4-6 years of experience in a similar role and or formal design training
• Proficient in, Figma, Adobe CC, Google Suite
• Experience designing for the web and mobile, and or familiar with web and mobile design standards and systems
• Can execute a predefined design direction, designing specific explorations related to components as well as certain design maintenance activities
• Design fundamentalist knowing the rules, but knows how to bend and break them to create innovative solutions
• Motion design skills a plus
• Strong presentation skills telling a coherent story/POV, relating the work to the overall strategic priority of project and how the design decisions are made in support

Clear understanding of visual hierarchy, balance, rhythm, typography and color

• Creative mindset and ability to adapt to change
• Able to accomplish their given work quickly and thoughtfully
• Comfortable juggling multiple projects and tasks at once
• Has a collaborative work ethic and easy going nature

It Pays to Work Here

We take a holistic approach to compensation at Gemini, which includes:

• Competitive Compensation
• Long-term incentive in the form of a new hire equity grant
• Up to 28 paid holidays (in addition to public/bank holidays)
• Retirement Plan Matching
• Generous Parental leave
• Comprehensive health plans
• Training and professional development

In London, we have a hybrid work policy. Employees are expected to work from the office part of the week. We believe our hybrid approach increases productivity through more in-person collaboration where possible.

At Gemini, we strive to build diverse teams that reflect the people we want to empower through our products, and we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Gemini is proud to be an equal opportunity workplace. If you have a specific need that requires accommodation, please let a member of the People Team know.

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