Commerce Lifecycle Marketing Associate Manager

Location Details: Gurgaon, India

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​

This is a hybrid position. You’ll divide your time between working remotely from your home and an office, so you should live within commuting distance. Hybrid teams may work in-office as much as a few times a week or as little as once a month or quarter, as decided by leadership. The hiring manager can share more about what hybrid work might look like for this team.

What you'll get to do...

• Build, execute, analyze and optimize campaigns using Salesforce Marketing Cloud (SFMC) with proficiency in SQL; manage end-to-end development from concept to launch
• Own automation and customer journey management, optimizing segmentation, triggers, and flows to increase customer engagement and conversions
• Streamline all email communications across the customer end-to-end (E2E) journey—from acquisition, cross-sell, and upsell to existing merchant notifications—to ensure consistency, clarity, and alignment with the brand voice
• Collaborate cross-functionally with product, PMM/GTM, design, customer experience, analytics, and engineering teams to drive results, with a special focus on personalization by industry, audience cohort, etc; launch experiments with PMMs/GTM to test the best messaging and promotions for the right audience segments to drive incremental results
• Analyze campaign performance by running structured experiments (A/B and multivariate tests), and own reporting and learnings to inform growth strategies; develop a comprehensive experiment roadmap and identify opportunities to further grow lifecycle marketing as a channel

Your experience should include...

• 5+ years of experience in marketing, with expertise in Salesforce Marketing Cloud (SFMC), including skills in campaign creation, journey building, data extension management, and email setup within SFMC
• Expert SQL skills for advanced targeting and segmentation using various audience tables
• Strong organizational skills and ability to manage multiple projects simultaneously
• Ability to report and analyze campaign performance to drive lead gen / revenue
• Experience launching and managing lifecycle marketing campaigns to SMBs in the US market

You might also have...

• Experience in MessageGears
• Experience in the payment processing or e-commerce industry

We've got your back... We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.

About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us.

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to [email protected].

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.