Senior Marketing Manager, Accountants and Partners

About the Role:

We’re looking for a Senior Marketing Manager, Accountants and Partners to drive activation and growth of Gusto’s accountant and partner audiences through strategic, scalable to-partner communications and campaigns. This is a high-impact role that blends creativity, data-driven strategy, and cross-functional collaboration to deepen engagement and accelerate adoption within our accountant community. You’ll design and execute campaigns that empower partners to grow their practices with Gusto and contribute to the company’s overall growth objectives.

About the Team:

This role is part of the go-to-market team responsible for driving pipeline and fueling growth across indirect channels. We combine creativity, data-driven insights, and cross-functional collaboration to design campaigns that reach, engage, and convert the right audiences at scale. Together, we’ve helped Gusto grow to serve thousands accounting partners nationwide, and we’re just getting started.

Here’s what you’ll do day-to-day:

• Develop and execute comprehensive marketing programs and campaigns tailored to accountant partners to drive activation.
• Leverage AI-driven tools, workflows, and templates to streamline scalable partner onboarding, enablement, and co-marketing activation, ensuring programs can be quickly customized and deployed across thousands of accounting firms.
• Drive activation and engagement campaigns that onboard, educate, and incentivize accountant partners to grow their practice with Gusto.
• Collaborate with cross-functional teams to deliver scalable, low-lift co-marketing kits and resources that empower partners to participate in demand generation.
• Own end-to-end execution of programs and campaigns to drive activation through product launches and incentives across channels including email, social media, paid media, virtual events, content marketing, video, nurture, and more.
• Partner with sales teams to create scalable and integrated inbound and outbound programs to drive activation.
• Measure and analyze the effectiveness of marketing campaigns using data-driven insights to optimize performance and inform future strategies.
• Identify opportunities to integrate AI across the partner journey—from content production to campaign execution—to increase operational efficiency and fuel scalable demand-generation through indirect channels.
• Manage feedback loops with partners to continuously improve marketing effectiveness and experience.
• Oversee budgets and performance tracking to assess campaign efficiency and ROI.

Here’s what we're looking for:

• 7–10 years of experience in B2B marketing, growth marketing, channel marketing, or partner marketing roles.
• Proven experience building and executing repeatable marketing programs that drive activation and engagement among partner or channel audiences at scale.
• Experience producing and leading successful demand generation and integrated marketing campaigns from end-to-end, demonstrating strong project management skills, attention to detail, and a focus on achieving commercial targets.
• Experience leveraging AI tools and workflows to scale partner activation, streamline content and campaign production, or enhance co-marketing programs—ideally including hands-on use of automation, generative AI, dynamic templates, or partner-enablement platforms.
• A strategic marketing mind with a solid understanding of multiple growth marketing channels.
• Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Data-driven mindset with experience leveraging insights to drive decision-making and performance optimization.
• Excellent written and verbal communication skills, with a talent for crafting compelling partner-facing content and campaigns.
• Comfortable operating in a fast-paced, ambiguous environment while maintaining attention to detail and executional excellence.

Our cash compensation amount for this role is targeted at $153,000 - $176,000/yr in Denver, Atlanta, Phoenix, and Las Vegas, & $180,000 - $220,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

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