Senior Director of Social Media

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in 11 countries, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally.

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a Senior Director of Social Media to our Marketing team in São Paulo!

We’re looking for a visionary, deeply creative Senior Director of Social Media to define and lead Wellhub’s global social media strategy across all audiences: B2B (clients), B2C (end users), and B2P (partners).

This is a high-impact, high-visibility role responsible for architecting our global presence across platforms, building regionally relevant playbooks, pioneering our influencer and ambassador strategy, and shaping how the world experiences the Wellhub brand. You will serve as both a strategic leader and a creator at heart—someone who lives and breathes social, loves being on camera, and instinctively knows how to capture moments that cut through.

You’ll manage a global team, collaborate with country leads across 15+ markets, and partner closely with creative, PR, product marketing, employer brand, customer advocacy, and senior leadership to build Wellhub into the most engaging, human, and impactful brand in the wellness space.

YOUR IMPACT

• Lead Wellhub’s Global Social Media Vision
  • Build and own the end-to-end global social media strategy across all audiences (B2B, B2C, B2P).
  • Define the long-term vision for how Wellhub shows up on social—voice, creative, cadence, innovation roadmap, and platform ecosystem.
  • Develop global social frameworks, playbooks, measurement models, and operating processes that scale to 10+ markets.
• Own & Elevate Brazil’s Social Media Strategy
  • Directly oversee the social strategy, content direction, and channel mix for Brazil—our most dynamic and socially engaged market.
  • Ensure relevance to Brazilian culture, platforms, humor, moments, and behavior, while aligning to global standards and brand identity.
• Build a Regionally Relevant Global Platform Architecture
  • Assess each region’s audience behaviors, platform penetration, and cultural norms to define the right platform mix by country.
  • Set clear guidance for mature vs. emerging platforms (LinkedIn, Instagram, TikTok, YouTube, Kwai, WhatsApp Channels, and more).
  • Continuously evaluate and test new platforms, formats, and technologies to keep Wellhub ahead of industry and cultural shifts.
• Lead Global Content Innovation & Production
  • Develop a video-first content strategy that blends storytelling, personality-driven content, and performance-driven creative.
  • Serve as an on-camera ambassador for Wellhub—representing the brand with authenticity, confidence, and energy.
  • Partner with our in-house studio in São Paulo to optimize production workflows, accelerate content velocity, and elevate quality.
• Shape & Scale Wellhub’s Influencer + Ambassador Strategy
  • Build the global influencer strategy, including tiers, programs, selection frameworks, and measurement models.
  • Oversee ambassador initiatives across markets—ensuring alignment to business goals, brand values, and audience needs.
  • Partner with regional teams to identify creators who expand reach, unlock cultural relevance, and strengthen brand credibility.
• Enable & Support Global Country Leads & Executives
  • Provide strategic guidance, training, and toolkits so country leads and marketing teams can execute world-class content locally.
  • Support Wellhub’s executives and thought leaders with social content strategies, positioning guidance, and amplification frameworks.
• Lead Global Measurement & Insights
  • Define global KPIs across awareness, engagement, sentiment, share of voice, inbound traffic, and brand affinity.
  • Build a centralized reporting and social listening structure that guides strategy, improves performance, and identifies trends early.
• Build & Lead a High-Performing Global Team
  • Manage, mentor, and grow a diverse team across regions and disciplines (content, community, analytics, influencer).
  • Foster a culture of creativity, experimentation, and operational excellence across all markets.
  • Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

• You bring years of experience in social media, digital content, or brand storytelling roles—preferably in global, fast-paced environments.
• You have deep experience leading social strategy at scale, across multiple countries or language markets.
• You’re a visionary strategist who can set a global direction while embracing the nuance of regional cultural relevance.
• You’re obsessed with social—you live on the platforms, understand the algorithms, and have an instinct for what will perform.
• You are a video-first thinker who is confident being on camera and understands modern creator-driven brand building.
• You love capturing content in the moment—office culture, events, behind-the-scenes, spontaneous moments of magic.
• You’re experienced in influencer strategy and partnerships, ideally across multiple tiers and markets.
• You’re analytical and fluent in platform metrics, social listening, measurement frameworks, and ROI storytelling.
• You’re a strong leader who can inspire cross-functional teams and empower local teams worldwide.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in the area and fluent english are mandatory requirements.

WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life.

Our flexible benefits program allows you to customize some of the benefits, according to your needs!

Our benefits include:

WELLHUB: Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

WELLZ: A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content.

HEALTHCARE: Health, dental, and life insurance.

FLEXIBLE WORK: As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. The model for this specific role can be discussed with your recruiter and hiring manager. When you join, use our home office reimbursement to set up your home office.

FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines.

PAID TIME OFF: It’s important to take time away from work to recharge.Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday!

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled.

CAREER GROWTH: Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success.

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here.

And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong.

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

Questions on how we treat your personal data? See our Aviso de Privacidade para Candidatos.

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